Posted on 07/29/2007 5:54:53 AM PDT by RayChuang88
NEW YORK (AP) - It's bad enough that a cratering housing market is leading to a slump in real estate advertising at newspapers, as a dreary series of earnings reports showed this week.
What's worse is that a lot of that advertising may never come back to newspapers even if the real estate sector recovers. That's because a significant chunk of those advertising dollars are moving - you guessed, online.
Exactly how much of a shift is occurring is difficult to measure in terms of dollars or market share, but several real estate executives say they are making a conscious decision to move money out of newspapers and onto the Internet as that medium grows in importance as a tool for researching home-buying decisions.
Granted, a significant amount of the declines in real estate advertising in newspapers can be attributed to the general weakness in real estate markets, particularly in hard-hit markets such as California and Florida, which were booming a year ago - leading to big gains in advertising back then.
(Excerpt) Read more at apnews.myway.com ...
“.....even IF the real estate sector recovers. “.So it may never recover? You’re not exactly a ‘glass is half full’ kind of guy, are you, Seth?
Online, you can browse a Google-style map with pins on houses, each with a thumbnail photo, filtered for exactly the price range and features you want. Click on the thumbnail to go to the listng and watch a 360 video of the home’s interior.
Why would anyone use the newspaper?
Like AM radio, papers will just have to find something else to be.
Agreed. I’m shopping for a house right now, and I can’t even imagine how people did it in the past.
The online real estate listings around here are so far superior to anything a newspaper can do, it is hard to believe there are ANY ads in the papers.
In an hour, I can look at color pics of the outside and inside of dozens of houses. I can select/sort them by price, acreage, square footage, number of bedrooms and baths, length of time for sale, etc. I can also look at satellite shots of the property and the neighborhood. This allows me to immediately narrow the list of available properties to what I am looking for. Never have to get out of my ‘pajamas.’ And, if I want to be nosy and look at the inside and yards of the multi-million dollar mansions along the lake, no problem.
Newspapers? No way.
With the MLS listings why would anyone refer to a newspaper for buying a home? Granted, there are many FSBO sites but if using a realtor, any real estate website will give you all you need, and more.
Craigslist.org rocks! Last week I posted a car for sale and had 10 buyers lined up in 12 hours. Sold it the next day.
Yesterday I paid $100 for a set $500 tires/w stock rims off wrecked SUV a guy was parting out on Craigslist. The tires have at least 75%-80% tread left.
Early in the morning on my way to get the tires I stopped at two yard sales that were posted on Craigslist. Both sales said they had outdoor gear for sale. I found a backpacking stove and Coleman lantern for $6, probably $100 new. Also bought a never been opened, Radio Shack radar detector for $10.
I love that site!
bummer....the left is losing a funding source for its propaganda.
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Packing material, start fires, line the dog kennel, etc...
We are landlord’s and we only advertise on Craig’s list now..we get better applications and no cost. No deadlines and no hastle.
We use the net exclusively to look for new realestate investments. I only read newspaper realestate editorial content online..and mostly it is wrong..except for reporting statistics(which we also get online).
OTOH, sometimes you find the hidden gems in the community newspapers.
There is only one reason, some SELLERS still demand print advertising from the Broker/Realtor....
FACT: Color magazine print ads are already up to one month old at publication....if the property is priced competitively and in excellent condition, it should have sold in that time.
FACT: High end ads in the Wall Street Journal still attract some attention...but the common BUYER looks to the internet for "current" offerings.
Yep, and I hate that it’s owned by a lefty but it’s there and it works.
Now, for dates I still like to puruse the Daily Worker. :-)
WSJ’s real estate ads are for high dollar homes, for the most part. I can dream, tho...
Sheesh. “peruse,” not “puruse.”
Guess I’m not well “red.”
My ad agency pushes ads to WSJ, but the home must be listed for $1,000,000 plus.
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