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“How is it different than Hormel?”

I’m no gourmand...but I think I can give a passionate amateur opinion
on comfort foods.

Before I ramble on too much, here’s the URL for Wolf Brand and a copy
of the famous Wolf Brand advertizing slogan:
http://www.wolfbrandchili.com/

“Neighbor, How long has it been since you had a big, thick, steaming bowl
of Wolf Brand Chili?
Well, that’s too long!”

(VOA’s commentary continues)
As for Hormel...it’s good, dependable (consistent) and doesn’t give
you the feeling that it might clog arteries with one bowl.

On the other hand, Wolf Brand Chili is more of what the afficianados of
chili would call a Texas-style chili: cubed cuts of sirloin for the
meat and (importantly) NO BEANS.
(But Wolf Brand does offer a “with beans” version for the non-purist).

When Wolf Brand was a small (probably “independent”) company product
for years, you did get the impression your arteries were in for a
pluggin’ because when you opened the can and inverted it over the pan...
a fairly solid slug of congealed fat/lard/chunked beef would solidly
plop down into the pan.
BUT...once warmed and consumed with saltines (or dipped with dry/near-burned toast)...
it was true comfort food. Especially on those nights in Oklahoma and
Northern Texas when winter temps might drop to -20F to -40F windchill factor.

Now it appears that Cargill owns Wolf Brand. I think I have noticed an
improvement in the cuts of meat and maybe a lessening of the solid fat
content over the past year or so. BUT fortunately, no diminuation in
taste or “comfort food” quality.