I’d like to see pro-non-smoking ads instead of anti-smoking. That make sense? Instead of hammering on don’t smoke, glorify general fitness. You wouldn’t even have to mention smoking in some of the ads.
Its a really good idea, I like it.
Then again, some idiot would argue that its promotes getting juiced.
In fact, the more benefits seen (for them) in attaining and maintaining good health the better. And the less they are exposed to even the idea of smoking the better.
Put the two together and you have a winning combination!
I took a course many years ago and learned that if you tell kids consistently that they are a negative trait (fat, lazy, messy, etc) that they'll internalize this as their identity. "Of course, I'm messy," the child thinks, "because you tell me I'm a messy child. That's who I am."
The way to correct such behavior is to set a standard and then reinforce that others are meeting that standard and that this child should too. i.e. "We have a clean house and everyone picks up after themselves". The underlying message is that, to be part of the desired peer group, the child must elevate their standards to meet the desired goal.
That's easier to instill while the desired peer group is the family unit. Once the peer group switches to friends and classmates, you'll have a tougher time gaining traction.