[Clemenza]

Bronco Wine Co. is owned by Fred Franzia, who's father was "the father" of bag-in-a-box wine (sold the family name to Pepsico in the early 1970s) and is a Gallo by marriage. Spent a ton of money in legal fees to keep the name "Napa" on his "Napa Ridge" brand, despite the fact that most of the grapes where from the Central Valley.

I will give him alot of credit by taking Napa Ridge, sticking the label of a small winery he bought out a fews years back on the bottle, and getting Trader Joe's to distribute the stuff nationwide, turning it into a cult phenomenon. I must admit that Charles Shaw's Sav Blanc is a good "emergency" pairing for shrimp, while the Chardonney makes outstanding cooking wine. Not a fan of their reds, but will admit that most Two Buck Chuck Cab or Merlot tastes not worse than alot of the $15-$25 dreck that comes with a Napa or Sonoma label.

[mamelukesabre]

I never buy anything but boxed wine. It tastes good to me. I’d like to see beer sold the same way. Well, sort of. It would have to be somewhat different since beer is pressurized. But a small box shaped disposable plastic beer keg would be a cool idea.