Chrysler isn’t hurting, JEEP brand is riding high, 300’s are selling well, and the PT Cruiser still sells... Sebring convertible is still the choice of folks who want a convertable and need a real back seat. Dodge is doing well with its trucks and some of its retro muscle car stuff.
Problem with Chrysler is the same its always been QUALITY CONTROL.... Engineered some great stuff over the years only to have those great designs be executed poorly.
Merging with Damler was stupid, and made no sense from the get go IMHO. CEO got his giant parachute and walked away, he didn’t care about the long term of the company... as very few ever do these days.
It will be interesting to see what exactly happens with Chrysler going forward.
“300’s are selling well,”
I’m wondering what’s going to happen to the 300C, Charger and Magnum in their next generation, as I understand that their underpinnings (platform) are/were largely from Mercedes. And then the Crossfire was basically a Mercedes CLK underneath - I suspect it will just disappear, as it was never a great seller, anyway.
Bring back Lee Iacocca. Maybe he wants to turn Chrysler around a 2nd time? Or is the car business going the way of other manufacturing with American made cars continuing to decline in sales?
Agreed. Maybe Cerebus can channell the spirit of C. Edward Deming, the father of TQM.