I can’t figure out why advertisers and networks want so urgently to appeal to younger viewers and consumers, when it’s us boomers who have far more money to spend.
Yes, I know Hollywood makes plenty of money as it is, but I never could understand why they all ignore our age block (except for the E.D. commercials and pharmaceuticals). One of the reasons I don’t watch much TV anymore - it’s stupid!
I hope before the boomers pass away - we do a good thing and change the demographics curves to where older people are thought of as a desirable commodity too. We’re the ones that will have more free time & more money to spend.
Why are there no people in media that think this way?
According to conventional wisdom, boomers
a) don't have as long left to live (and spend)
b) are set in their ways (will not convert to new brands)
Cheers!
I don't think that's the case. I think if you survey just the TV watching crowd, the "Boomers" (40s to 50s) in that group may spend some money but across the board, we are more conservative in what we spend that money on. The kids take their parent's cash and spend on lots and lots of little stuff.
If that makes any sense...
Personally, I'd like to see Columbo, Quincy, Jessica Fletcher and Ben Matlock team up for a night of murder mystery solving. That could be interesting...... Okay, maybe not.
My understanding is, we boomers are supposedly set in our ways and won't change brands. But that's not true. I will frequently change brands if I am persuaded by an ad, a friend's recommendation, a cheaper price, a coupon, whatever. There are very few brands I am so tied to I will not switch.