http://breederville.com/auction/forumtopic.php?topic=95&boardid=9
USDA Handbook Advises Animal-ID Staff to Address Farmers “At The Sixth Grade Level”
A USDA “NAIS (National Animal Identification System) How-To Handbook,” most recently revised in February 2007, instructs all State and Federal NAIS staff aggressively to promote the supposedly “voluntary” premises ID program. The goal of the campaign and the How-To Handbook is to “increase . . . premises registration results” and to promote during 2007 not only “continued growth in premises registration,” but also the “adoption of animal ID and tracing.” (Handbook, p. 1; USDA’s NAIS Community Outreach bulletin, Feb. 2007, p. 1.)
The Handbook demands uniformity and strict adherence to four “key messages” that staff are to present to audiences of farmers when promoting NAIS. As described by the USDA, these “key messages” “are organized into topic categories and supported with concise sentences. They are designed for an audience reading at the sixth grade level.” (Handbook, p. 41.)
More at link. Thank you Mary Zanoni
Sounds awfully condescending at first, but maybe they’re taking our publik skrools into account.