Posted on 04/29/2007 11:50:36 AM PDT by 2ndDivisionVet
Call her Rosie Inc.
If Rosie O'Donnell was a business pitch right now, she'd be a win-win. The opinionated diva who quit her job as co-host of "The View" last week is a TV maestro who could mean big bucks for the next studio that signs her up, TV industry experts say.
"She's the only talent I've ever worked with who thinks like a producer," said a former co-worker.
As early as last winter, O'Donnell began holding talks with at least one major studio about producing a new talk show, according to industry sources. On her personal Web site Rosie admitted this week that she has thought about hosting an issues-oriented show with audience participation, a la Phil Donahue.
Also, "Late night interests me," O'Donnell wrote.
On "The View," Rosie's unpredictable nature kicked the show's ratings up about 18 percent since last year and moved it to fifth place among daytime talk shows, from its longtime 10th place perch.
The jump translated into about a 15 percent ad-rate increase - a shift that contributed millions to the show's bottom line, says an ABC staffer.
"That's big," said Mediaweek's Marc Berman. "Especially when you consider that nine out of 10 daytime shows are down in the ratings."
All of that came because of, or despite, Rosie's various feuds, ranging from public spats with Donald Trump and Asian-American organizations to conspiracy-theory talk about 9/11.
"I would say that Rosie clearly helped electrify 'The View' and has positioned herself nicely to enter into discussions with several syndicators," said John Rash of media-buying firm Campbell Mithun.
(Excerpt) Read more at nypost.com ...
poster child for the Grotesque.
I wish rosie inc would step in front of a speeding bus
what’s that expression about stepping in s@#$T and smelling like...
Well, you know what they say: Capitalism — love it or leave it.
The girl’s a money machine. Funny thing is, I’ve never even seen The View. I don’t know anyone who watches The View. I never even heard of The View until it was brought to my attention by news pundits. Now I find out it’s been on the air for five years?!
Who’s watching this show? Does anyone here watch The View?
Come on,have some sympathy for the speeding bus huh !!!
I wouldn’t doubt it for a moment. In Mencken’s words, “Nobody ever went broke underestimating the taste of the American public.”
Bus would lose!
No one is forced to watch. I sure don’t. I think you overestimate the ability of marketing to get people doing things they otherwise wouldn’t. Neither do I think any amount of televised chattering can make a homosexual out of a hetero. You mileage may vary, though.
It just shows how deep we have sunk as a society to have someone like O’Donnell make the news.
That's right, Rosie....the fire melted the steel structure! I guess the Californians never heard you say what you know to be true...(and you are such an intellect, of course)...that steel cannot be melted!
Now, Rosie, are you going to go on The View tomorrow ...and contest that incident...and say our Administration placed bombs in the girders of the bridge, and hired that truckdriver (who escaped, luckily) to wreck into the underpass?
Seems you used that "daydream" before! LOL Are you going to be consistent with your falsehoods? Or don't you recall your lies, like most Narcissistic pathological liars? Hohum
God help our poor country!
Methinks Satan is winning this one.
Whoa! If that's not already a topic -- you should post it.
O’donnell is hot? Like a lit fart, maybe. She is certainly not much more human than that.
Hot - Absolutely NO
I think you underestimate how sheeple the sheeple are.
No it didn’t. It’s a conspiracy. Doncha know Karl Rove and Dick Cheney had the steel I-beam contract given to Haliburton. Steel doesn’t melt that’s right. Those beams were just cheap plastic!
That’s why everything she has ever done, has flopped. Big time.
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