Personally, I can understand the lower ratings. I’ve tuned in to him maybe twice and I couldn’t understand 2 words out of 5 because he was eating the microphone.
Another thing is that I’ve been hearing about Imus for 20 years, but this week is the first I’ve ever heard him called a “shock jock”. Where the heck did that come from?
I’ve never heard that before either.
He was on the air for awhile where I live. I tried listening a couple of times and didn’t get it either. He didn’t last long in my area.
His ratings have been down in recent years, but his show still commanded very high advertising rates. I read somewhere that from an economic/demographic standpoint he had the most valuable audience of any radio show in the country -- i.e., his listeners had the highest median income, highest net worth, highest education levels, etc. of any show on the air today.