It actually says "Temperature Change 1950-1980 Mean."
They are using the mean (average) temperature during that period as the reference temperature. In other words, the period 1950-1980 is "0.0" on the Y-axis. The temperatures for all other years are degrees above or degrees below the average temperature for the 1950-1980 period.
There is no obfuscation going on here. They are perfectly reasonable scaling factors.
Ah, thanks for straightening that out.
My first thought is that choosing that time span as a reference point is rather arbitrary. What says this particular reference point is “normal” and everything outside of it is “too” hot or cold?