Posted on 03/26/2007 7:33:51 AM PDT by 3AngelaD
Seattle has a new tag line: "metronatural." And Little Rock has recently begun calling itself "The Rock."
Now the District is looking for its own catchy way to describe and define the city and lure more tourists to town. Tourism officials are hiring marketers, conducting surveys and convening focus groups in search of a few words or images that capture Washington's essence.
The current slogan, used for nearly a decade, never electrified anybody. It appears in every D.C. taxicab and on the sleeve of every D.C. police officer, but even longtime residents are hard-pressed to recall it: "Washington, D.C.: The American Experience." Another catchphrase, "Celebrate and Discover," which appeared for a time on D.C. license plates, also was a snoozer...
Civic leaders say they are looking for more than just a snappy line. Tourism accounts for $5 billion in direct spending each year (and $550 million a year into the city's general fund.)..
"What we're trying to uncover are the emotional connections and motivators for our visitors," said Victoria Isley, senior vice president of marketing for the Washington Convention & Tourism Corp., the organization leading the effort.
Isley's Brand Marketing Task Force, which began meeting in January, includes officials from the Washington Convention Center, Marriott International, the Greater Washington Initiative and the National Gallery of Art...
In a survey running through April, a new Web site, http://www.shareyourdc.com, asks local residents what they think. (Sample factoid: 70 percent say they call their home "D.C." None calls it "the Capital.")
Two firms have been hired to research and develop the slogan, which will be launched in early fall, Isley said. The project is expected to cost about $150,000, she said...
(Excerpt) Read more at washingtonpost.com ...
Crack City, USA
District of Corruptia
D.C.: Where Crime Pays Every Day
Birthplace of the Boondoggle
How about "If not for the murder rate, it's not a bad town!" Curtosy of Mayor for Life Marion Barry.
They should have stuck with Charm City for Baltimore. It has a nice sarcastic, ironic ring to it.
But O'Malley had the last laugh, when he Believed that he would become governor and it came to pass. Apparently Marylanders do believe in the tooth fairy, and magic democrats who are going to change everyone's lives for the better.
How about?:
Washintun DC, the Nayshuns Capatool
Washington, D.C.: Where fiction becomes fact.
Washington DC: Watch your Wallet
LOL!
Washington DC: Keeping Reality Away Everyday
Washington DC: Your Tax Dollars at Play
Washington DC: A Beltway Excludes Reality
"All Your Bucks Are Belong To Us"
(Sample factoid: 70 percent say they call their home "D.C." None calls it "the Capital.")
Note to Washington Post editors: Your dumb-cluck section C reporter actual meant "the CapiTOL" - you know the word that uses the letter "O". Now if you actually meant to say "Das Kapital" then of course you are just being true to your liberally bleached roots...
dvwjr
CapitOl is the building; CapitAl is the city.
Washington, D.C. - Come visit Liberal Utopia. Where fantasy IS reality.
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