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Washington, D.C.: [New Slogan Goes Here]
Washington Post ^ | March 25, 2007 | Sue Anne Pressley Montes

Posted on 03/26/2007 7:33:51 AM PDT by 3AngelaD

Seattle has a new tag line: "metronatural." And Little Rock has recently begun calling itself "The Rock."

Now the District is looking for its own catchy way to describe and define the city and lure more tourists to town. Tourism officials are hiring marketers, conducting surveys and convening focus groups in search of a few words or images that capture Washington's essence.

The current slogan, used for nearly a decade, never electrified anybody. It appears in every D.C. taxicab and on the sleeve of every D.C. police officer, but even longtime residents are hard-pressed to recall it: "Washington, D.C.: The American Experience." Another catchphrase, "Celebrate and Discover," which appeared for a time on D.C. license plates, also was a snoozer...

Civic leaders say they are looking for more than just a snappy line. Tourism accounts for $5 billion in direct spending each year (and $550 million a year into the city's general fund.)..

"What we're trying to uncover are the emotional connections and motivators for our visitors," said Victoria Isley, senior vice president of marketing for the Washington Convention & Tourism Corp., the organization leading the effort.

Isley's Brand Marketing Task Force, which began meeting in January, includes officials from the Washington Convention Center, Marriott International, the Greater Washington Initiative and the National Gallery of Art...

In a survey running through April, a new Web site, http://www.shareyourdc.com, asks local residents what they think. (Sample factoid: 70 percent say they call their home "D.C." None calls it "the Capital.")

Two firms have been hired to research and develop the slogan, which will be launched in early fall, Isley said. The project is expected to cost about $150,000, she said...

(Excerpt) Read more at washingtonpost.com ...


TOPICS: Culture/Society
KEYWORDS: dc; washington
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To: 3AngelaD
Civic leaders say they are looking for more than just a snappy line. Tourism accounts for $5 billion in direct spending each year (and $550 million a year into the city's general fund.)..

..and that is in spite of their civic leaders.

41 posted on 03/26/2007 7:52:14 AM PDT by TC Rider (The United States Constitution ? 1791. All Rights Reserved.)
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To: 3AngelaD

Washington D.C.: The Baaaad Apple


42 posted on 03/26/2007 7:52:14 AM PDT by freespirited (Resentment, redistribution, and re-education. The three Rs of liberalism.)
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To: 3AngelaD

"Washington DC: Where Code Orange means something!"


43 posted on 03/26/2007 7:53:14 AM PDT by COBOL2Java (The most dangerous place in the world is between Hillary and the Oval Office)
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To: RockinRight

Washington D.C. is for liars.


44 posted on 03/26/2007 7:54:01 AM PDT by CJ Wolf
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To: RockinRight

It goes through the far-east side of town. Getting to 295 from most parts of DC is a half-hour drive. What if you're starting out in Foggy Bottom?


45 posted on 03/26/2007 7:54:04 AM PDT by 3AngelaD
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To: COBOL2Java

http://www.extrememortman.com/washington-dc/dc-designing-catchphrase/


46 posted on 03/26/2007 7:54:49 AM PDT by Nick Thimmesch
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To: DainBramage

DC: "Stay in school or you'll get stuck here!"


47 posted on 03/26/2007 7:54:56 AM PDT by ConservativeMajority (Dems denounce Foley, but do they denounce NAMBLA?)
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To: 3AngelaD
"IT'S MURDER-IFFIC!"
48 posted on 03/26/2007 7:55:27 AM PDT by Jhensy
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To: Bainbridge
I guess not. Looks like too much rain and coffee is bad for your onions.
49 posted on 03/26/2007 7:56:05 AM PDT by Vision ("Be delighted with the Lord. Then he will give you all your heart's desires." Psalm37:4)
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To: 3AngelaD

I think DC wanted to avoid bulldozing neighborhoods and historic buildings to allow a freeway through town, which is admirable, but at this point, a REAL crosstown freeway would do wonders for traffic. Also a couple more ways to cross the Potomac wouldn't hurt.


50 posted on 03/26/2007 7:56:29 AM PDT by RockinRight (Support FREDeralism. Fred Thompson in 2008!)
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To: Bainbridge

I vote for yours...


51 posted on 03/26/2007 7:56:31 AM PDT by pgyanke (RUDY GIULIANI 2008 - BECAUSE IF YOU'RE GOING TO COMPROMISE YOUR PRINCIPLES ANYWAY... WHY WAIT?)
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To: Vision
Seattle has a new tag line: "metronatural."

\Shaking my head in disgust at the men of Seattle.

Hey, I didn't even hear about this damn stupid expression until right now. It's not my fault!!!!!!

52 posted on 03/26/2007 7:57:02 AM PDT by NurdlyPeon (Thompson / Hunter in 2008)
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To: 3AngelaD

DC - Hookers and booze!


53 posted on 03/26/2007 7:57:30 AM PDT by HIDEK6
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To: 3AngelaD

"Washington, D.C.: The First Chocolate City And Vanilla Suburbs"......so says George Clinton


54 posted on 03/26/2007 7:58:09 AM PDT by NRA1995 (Hillary sings like Granny Clampett auditioning for "American Idol")
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To: 3AngelaD

Washington D.C. - All Your Taxes Are Belong To Us


55 posted on 03/26/2007 7:59:08 AM PDT by TonyInOhio (Ave crux spes unica)
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To: NurdlyPeon

I wasn't blaming the Freepers of Seattle of course.


56 posted on 03/26/2007 7:59:31 AM PDT by Vision ("Be delighted with the Lord. Then he will give you all your heart's desires." Psalm37:4)
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To: staytrue
bumper stickers that said "B'lieve" started showing up

And lest we forget, there is "Believe, hon"

57 posted on 03/26/2007 8:00:04 AM PDT by NRA1995 (Hillary sings like Granny Clampett auditioning for "American Idol")
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To: 3AngelaD
Zimbabwe on the Potomac
58 posted on 03/26/2007 8:01:29 AM PDT by bert (K.E. N.P. Abby is my girl....)
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To: 3AngelaD
D.C: We were too stupid to avoid following the fad of spending millions on a slogan (instead of spending on education or infrastructure)

Not terribly catchy, is it?

59 posted on 03/26/2007 8:01:30 AM PDT by Teacher317 (Are you familiar with the writings of Shan Yu?)
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To: dfwgator
Washington DC: Mogadishu On the Potomac

I still rememer in the 70's when the CBers used to call the Capital Beltway "Ring Around The Congo"

60 posted on 03/26/2007 8:02:53 AM PDT by NRA1995 (Hillary sings like Granny Clampett auditioning for "American Idol")
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