"Schreil hopes that plenty of boys will buy the product but admits there have been a few complaints"
- I suspect Schreil to have a little girlie inside of him. (Not saying there's anything wrong with being female, I admire females who dare to be female today).
Mr Schreil, why not seriously consider launching a product bearing a REAL product name?
I suggest something along the lines of "Intruder", "Commander" or "Six Shooter".
It will sell for sure, your employer will reward you, your wife will forgive you and you're bound to wear a confident smile whenever you visit your local bank.