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What Starbucks Can Learn From the Movie Palace (The business case for free Wi-Fi)
New York Times ^ | 3/4/07 | RANDALL STROSS

Posted on 03/04/2007 4:29:27 AM PST by jalisco555

WI-FI service is quickly becoming the air-conditioning of the Internet age, enticing customers into restaurants and other public spaces in the same way that cold “advertising air” deliberately blasted out the open doors of air-conditioned theaters in the early 20th century to help sell tickets.

Today, hotspots are the new cold spots.

Starbucks became the most visible Wi-Fi-equipped national chain when it began offering the service in 2002. Now, at more than 5,100 stores, Starbucks offers Internet access “from the comfort of your favorite cozy chair.”

Before you pop open your laptop, however, you need to pull out your credit card. Starbucks and its partner, T-Mobile, charge $6 an hour for the “pay as you go” plan. Day passes or monthly subscriptions are available but can be used only at Starbucks stores and other T-Mobile partners like Borders bookstores.

McDonald’s offers Wi-Fi in more than 8,000 of its 13,700 stores in the United States, giving it wider reach than even Starbucks, and it also charges for access. McDonald’s doesn’t charge as much: it asks $2.95 for two hours. You can’t apply your T-Mobile subscription there, however, because McDonald’s works with other partners.

Metering and charging for a service, of course, is the prerogative of any business owner in a free market. One will always find entrepreneurs willing to try new ways to profit by erecting tollbooths in front of facilities that had been freely accessible.

In the past, this took the form of coin-operated locks on bathroom stalls. (You may have first encountered these at a moment when you were least ready to praise the inventor’s ingenuity.)

(Excerpt) Read more at nytimes.com ...


TOPICS: Business/Economy; Culture/Society; Editorial; Technical
KEYWORDS: panera; starbucks; wifi
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To: Mark was here

All of their salads, soups and especially soup in a bread bowl are good. Their version of a thin crust pizza (forget what it's called-it's available after 4 PM) is also good. Their "you pick two" combos are also pretty good-bowl of soup and a small salad or 1/2 sandwich.


21 posted on 03/04/2007 5:44:32 AM PST by mrmargaritaville
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To: billorites

http://www.pcworld.com/article/id,129127/article.html

Free WiFi can be dangerous.


22 posted on 03/04/2007 5:46:04 AM PST by cowtowney
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To: Mark was here

Their Turkey Artichoke panini is v. good. So are most of their other hot sandwiches. The Vegetarian Black Bean soup is good, as are their other soups. The best bang for your buck is the "you-pick-two" where you get any two of soup, salad, or half a sandwich plus a side for $6.39, I've never had their coffee, but my husband likes it. Their tea is too frou-frou. All in all, it's a safe lunch bet. Relatively healthy ingredients, but still calorie heavy.

As for their bakery side-- meh, very average considering how much they charge. Their sweet bagels are nice, though, and they'll slice them into conveniently snackable bagel chips if you ask nicely. Oh, and their Asiago bread and Cinnamon raisin bread are evil. Eeee-vil, I tell you, especially toasted and buttered.


23 posted on 03/04/2007 5:52:11 AM PST by Eepsy (The object of opening the mind, as of opening the mouth, is to shut it again on something solid.)
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To: mrmargaritaville

Do they have breakfast? Right now I'm thinking about heading out to the Cracker Barrel, their breakfast with the steak and the apple stuff sounds good.


24 posted on 03/04/2007 5:52:14 AM PST by Mark was here (Hard work never killed anyone, but why take the chance?)
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To: William Terrell

LOL! But electricity in the airport is something that the airport has to supply and we all share and which is billed to us in our ticket price through airport fees. If people are willing to squat on the floor next to the cleaning equipment (that's what they use those outlets for) and quietly read their e-mail or watch a movie for five hours while their flight is delayed, the airports are probably already saving on crowd control costs...


25 posted on 03/04/2007 5:56:35 AM PST by livius
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To: mountaineer1997

I didn't post the link. Not guilty, your honor.


26 posted on 03/04/2007 5:57:05 AM PST by jalisco555 ("Dogs look up to us, cats look down on us and pigs treat us as equals" Winston Churchill)
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To: William Terrell
That's what I tell my electric coop, but they keep billing me anyway.

If they're charging you 2 buck for 20 minutes you need to put up solar panels!

27 posted on 03/04/2007 5:58:33 AM PST by jalisco555 ("Dogs look up to us, cats look down on us and pigs treat us as equals" Winston Churchill)
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To: Mark was here

They do baked egg souffles, but I've never tried them. The asiago bagel is good, but the others are either too dry or too sweet for breakfast, IMO. Their danishes, muffins, scones, are just average. Get thee to a Bob Evans!

Another good bet is to drive around until you find a family-owned type restaraunt with a packed parking lot. You will be assured of a fantastic breakfast.


28 posted on 03/04/2007 6:00:00 AM PST by Eepsy (The object of opening the mind, as of opening the mouth, is to shut it again on something solid.)
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To: livius
With all the delays when travelling now, you'd think the airports would want to encourage something that kept people relatively calm and entertained when stuck there.

One would think. But it's been a long time since air travel put the customer first.

29 posted on 03/04/2007 6:00:18 AM PST by jalisco555 ("Dogs look up to us, cats look down on us and pigs treat us as equals" Winston Churchill)
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To: jalisco555

The Panera's near us, offer free Wi-Fi and I love their panini sandwiches. It's a much better deal than Starbucks, especially when you are not a coffee drinker.


30 posted on 03/04/2007 6:00:24 AM PST by reg45
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To: reg45

Their coffee's not bad, either. And being a coffeeholic that's important. I never linger at Starbuck's, just get my caffeine and leave.


31 posted on 03/04/2007 6:01:49 AM PST by jalisco555 ("Dogs look up to us, cats look down on us and pigs treat us as equals" Winston Churchill)
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To: jalisco555
Their coffee of over roasted and over priced. Also when you get the large size it is company policy to only put two shots of coffee in it. Other coffee chains give you three.
32 posted on 03/04/2007 6:07:10 AM PST by bmwcyle (It is time to stop the left at the wall.)
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To: Mark was here

Yes, they do a big business at breakfast time.


33 posted on 03/04/2007 6:07:20 AM PST by reg45
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To: jalisco555

The main problem with WIFI access being free is not that you're using WIFI it's that the people usually buy one cup of coffee or whatever and sit and take a table up for hours.

You're paying for taking up a table more than using WIFI.


34 posted on 03/04/2007 6:11:36 AM PST by dleecomeback07 (Little darling it's been a long and lonely winter today at 2 spring beegins)
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To: mrmargaritaville

I always get chicken salad on a croissant without sprouts and avacodo extra mayo and tomato and a bread bowl of cream of chicken wild rice soup.

Actually thanks. I've been debating what to get for lunch. Panera is right across the street from church.


35 posted on 03/04/2007 6:12:47 AM PST by dleecomeback07 (Little darling it's been a long and lonely winter today at 2 spring beegins)
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To: Mark was here

Sometimes before church depending on which mass we go to we get bagels with spread (hubby gets vegetable spread I get plain) and orange juice.

Today we're going to 11 oclock mass so we'll get lunch afterwards.


36 posted on 03/04/2007 6:14:00 AM PST by dleecomeback07 (Little darling it's been a long and lonely winter today at 2 spring beegins)
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To: jalisco555

Wifi is not a life or death need. Then don't use it if you don't want to pay.


37 posted on 03/04/2007 6:14:41 AM PST by dleecomeback07 (Little darling it's been a long and lonely winter today at 2 spring beegins)
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To: jalisco555
Pricey for the casual user, though.

True.. I think it's about 80 bucks a month...and that's just for one computer.. (Yes, you can share the connection with other computers in your home, but the hassle isn't worth it.) But it's dang cool to be cruising down the highway reading FR (in the passenger seat).
38 posted on 03/04/2007 6:29:21 AM PST by tje
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To: dleecomeback07
Wifi is not a life or death need. Then don't use it if you don't want to pay.

Neither is air conditioning. People lived for millenia without it. But I'd rather sit in an air conditioned theater. And I'd rather go to Panera over Starbucks.

39 posted on 03/04/2007 6:36:09 AM PST by jalisco555 ("Dogs look up to us, cats look down on us and pigs treat us as equals" Winston Churchill)
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To: jalisco555; All

Geez...I thought this was about wireless broadband but the thread has turned into a Cooking Channel show on where to gget the best breakfast...

Just get a Aircard for your notebook.

I spend $50 a month for my Aircard (Cingular 3G network) and never worry about a connection anywhere. Even though I have a LAN connection at home, I still use my aircard on my PC....

No additional charges anywhere...not in hotels...airports ...or coffee shops...


40 posted on 03/04/2007 6:45:52 AM PST by nevergore (?It could be that the purpose of my life is simply to serve as a warning to others.?)
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