Devil's advocate here:
Tell this woman how her husband, who has done the same thing for years, is now supposed to support his family?
Thank you, good point. My husband will be 50 years old this year. He has done this kind of work since he was 15. We are used to having to deal with extreme weather conditions and aggravating contractors that don't have their ducks in a row, but, this is something entirely different. He is one of the hardest working men that I have ever known.
Offer a good or a service that someone perceives to have value?
Educate yourself?