If they answer, I'll share their response with everyone.
It would appear that her goal is "doing well by doing good."
Thank you for writing, Ms. -------. Up to now all efforts have been 100% volunteer and at the expense of volunteers. However, NAAO is transitioning into consultancy work as well, which hopefully will offset costs, if not some day produce real revenues. It's NAAO's goal to become a new-gen for-profit advocacy.
NAAO believes many organizations would support its efforts--certainly the insurance industry.
Thank you for taking the time to write.
MeMe