[griswold3]

Speaking of sponsors, does this low rating equal lower revenue?

[4yearlurker]

I'm sure CBS can't demand as much for their air time in Couric's slot.

[Dont Mention the War]

Speaking of sponsors, does this low rating equal lower revenue?

Absolutely. The entire point of any network or station paying for the Nielsen ratings system is to figure out how much they can get away with charging for ad time.