[nctexan]

"Have you ever actually written a press release? That's a great attention-grabbing first line..."

Yup, I have... and have a J-school degree.

"My candidate likes to cross dress on weekends" is an attention getting lead as well, but I don't think I'd use it!

[Antoninus]

Yup, I have... and have a J-school degree.

Is literacy still a requirement for one of those?

;-)