Ford's own studies showed that 70%+ of their target market associated Taurus with "cheap crappy rental cars".
They only bought them as fleet cars because they were cheap. Now they're (non-rental fleets) buying Hyundais, noticing the lower maintenance costs, and won't be coming back.
"They only bought them as fleet cars because they were cheap. Now they're (non-rental fleets) buying Hyundais, noticing the lower maintenance costs, and won't be coming back"
Please explain to me how you believe your statements are possibly true when long term reliability has been average at worst for the past decade.