What were they thinking? What retailer of chocolate products goes into a project thinking..."I wonder how I can, forever and always, make my delightful confection that people already love be associated with two guys kissing?"
It's a freaking commercial.
Snickers candy bars have been around since I was in the womb.
IT WAS FUNNY!
Two heterosexual guys get so engrossed in tasting a snickers they totally forget everything until they are startled back to reality that their lips touched.
At that point the ONLY message they wish to send is that they are macho...so they tear out their chesthair.
For anyone that has seen The 40 Year Old Virgin the waxing scene was one of the funniest scenes ever.
BTW, I STILL LOVE SNICKERS!
You all are over-reacting morons.
Remember the scene in Caddy Shack with the Baby Ruth floating in the pool? That's pretty much what that commercial did to me with Snickers now, too. Except at least the scene in Caddy Shack was funny.
From an Ad perspective, I think their real mistake was making the men regret the act, and do stupid things to "make up for it".
the SMART ad would have been to have them step back in disgust like they did, wipe their lips like you would if you just kissed a dog, then have them look back at each other, get a little smirk, and the one guy says to the other "Hey, you got any more Snickers"? Or they could both run to the machine to each get a snickers and jam it in their own mouths.
Like Snickers were so good, they could even wash away the horror of having kissed a guy.