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Toyota developing new ultra-low-cost production process
Forbes ^

Posted on 01/21/2007 6:57:00 PM PST by Lunatic Fringe

TOKYO (XFN-ASIA) - Toyota Motor Co is developing a radically different carmaking process that will drastically cut costs across the entire chain of production, President Katsuaki Watanabe said in an interview with the Financial Times.

'The focus is on low-cost technology,' Watanabe said. 'Everything from design to production methods will be radically changed and we are thinking of a really ultra-low-cost way of designing, using ultra-low-cost materials, even developing new materials if necessary.'

Watanabe said the company will review each step in the production process to lower costs for a new model and then to apply the lessons across its line-up.

Asked about the price of a car produced via the new process Watanabe said the company has a rough target of being 'at least' cheaper than the Renault Logan (currently $9,300).

Watanabe also denied media speculation that Toyota (nyse: TM - news - people ) is poised to strike a cooperation agreement with Ford, saying no specifics have been discussed.


TOPICS: Business/Economy
KEYWORDS: globalism; toyota; trade
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To: Lunatic Fringe

21 posted on 01/21/2007 7:21:39 PM PST by Diverdogz
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To: Lunatic Fringe

IOW, the UAW is not invited.


22 posted on 01/21/2007 7:25:00 PM PST by Ogie Oglethorpe (2nd Amendment - the reboot button on the U.S. Constitution)
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To: Lunatic Fringe

I'll still buy a Chevy or GMC, been lucky with all my trucks.


23 posted on 01/21/2007 7:28:00 PM PST by gilor (Pull the wool over your own eyes!)
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To: Southack
In every industrial revolution, automation has beaten "cheap labor."

That reminds me of my tag line.

24 posted on 01/21/2007 7:30:43 PM PST by Moonman62 (The issue of whether cheap labor makes America great should have been settled by the Civil War.)
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To: kinoxi
Mexicans?

They had their shot.

25 posted on 01/21/2007 7:31:19 PM PST by muleskinner
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To: furquhart

Remove all the steel.


26 posted on 01/21/2007 7:32:39 PM PST by Eric in the Ozarks (BTUs are my Beat.)
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To: Army Air Corps
Maybe they will come in kits. Fun and educational for the whole family...

You buy a big crate and a 1000-page assembly manual.

In Engrish...

27 posted on 01/21/2007 7:48:39 PM PST by null and void (Propaganda doesn't have to make sense. Hell, it often works better if it doesn't.)
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To: null and void
In Engrish...

All part of the learning process...
Maybe Revell could partner with Toyota on such a project...
28 posted on 01/21/2007 7:53:03 PM PST by Army Air Corps (Four fried chickens and a coke)
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To: Army Air Corps

Yeah. I remember those kits...


29 posted on 01/21/2007 8:00:48 PM PST by null and void (Propaganda doesn't have to make sense. Hell, it often works better if it doesn't.)
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To: Lunatic Fringe

I'm sure that the people in Toyota's Engineering Department are shaking their heads and dumping their Toyota stock.


30 posted on 01/21/2007 8:11:44 PM PST by chopperman
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To: 3dognight

Well that is why so many of American car makers left because of ridiculus demands from unions. They should not blame the big three but unions for taking jobs out of the country.


31 posted on 01/21/2007 8:13:59 PM PST by lndrvr1972
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To: furquhart

The fat margins are in the high end stuff.


32 posted on 01/21/2007 8:17:41 PM PST by Cobra64 (www.BulletBras.net)
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To: gcruse

Time/motion, kanban, manufacturing engineering. RM sourcing, QC, site location, distribution traffic logistics...


33 posted on 01/21/2007 8:21:58 PM PST by Cobra64 (www.BulletBras.net)
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To: Lunatic Fringe
Sensei say...when in position of weakness, project strength.


Methinks they have knowledge of a competitors plans and are a wee bit concerned. As a trucker, I expedite "stuff" to Americans plants. Lots and lots of "stuff" being expedited to GM from Germany and Ford from Australia. That's ALL I did in Nov. and Dec.


:O)

P
34 posted on 01/21/2007 8:22:35 PM PST by papasmurf (Join Team 36120 Free Republic Folders. Folding@Home Enter Name:FRpapasmurf)
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To: Southack
Agreed.

It's amazing that so few people here haven't a clue.

Probably the same people who laughed at Honda when they sold their first cars here 35 years ago.

Ford and GM are selling off or closing product lines, and the Japs are laughing at us.

35 posted on 01/21/2007 8:26:07 PM PST by Cobra64 (www.BulletBras.net)
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To: Cobra64

You need to hand it to the Japanese. They learned their lessons well.

Demming showed them how to pursue quality, now they're stuffing it in our ear.


36 posted on 01/21/2007 8:33:26 PM PST by HannagansBride
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To: Cobra64
Don't forget JIT, SPC, Morning market,...lol
37 posted on 01/21/2007 8:34:32 PM PST by Beagle8U
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To: haywoodwebb
You mean the "Adobe"?

Scouts Out! Cavalry Ho!

38 posted on 01/21/2007 8:38:05 PM PST by wku man (Claire Wolfe's "awkward time" is quickly coming to an end!)
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To: RayChuang88

Toyota "iGo"?? Sounds like an Apple infringement suit to me.


39 posted on 01/21/2007 8:40:56 PM PST by ProtectOurFreedom
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To: Lunatic Fringe

I'll buy it if it isn't the size of a roller skate on wheels.

I hate cars that have tires the width of a roll of toilet paper.


40 posted on 01/21/2007 8:50:10 PM PST by Reddy
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