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Brady thrills, Manning shills
bostonherald.com ^ | 1/17/07 | Jesse Noyes

Posted on 01/18/2007 5:58:25 AM PST by Risha

Brady thrills, Manning shills: Colts star cashes in, but Pats QB/QT scores when it counts

By Jesse Noyes

Boston Herald Business Reporter

Thursday, January 18, 2007 - Updated: 06:22 AM EST

Tom Brady has three Super Bowl rings. Peyton Manning has none.

So why is it nearly impossible to watch 10 minutes of a televised NFL game - or television for that matter - without seeing Manning’s mug (with or without a fake mustache)? The All-Pro quarterback of the Indianapolis Colts is featured in ads for Sprint, DirecTV, MasterCard, Gatorade, ESPN and other major brands.

Meanwhile, two-time Super Bowl MVP Tom Brady [stats], who dates actresses and supermodels, makes the occasional commercial appearance but sits mostly on the advertising sidelines.

Sports marketing and media executives rank Manning as the most marketable player in the NFL, according to Sports Business Daily. And he doesn’t miss a lot of opportunities to cash in. Many fans outside of Indianapolis gripe that the quarterback is overexposed.

Brady scores right behind Manning in the marketability survey. But the Patriots [team stats] quarterback takes a different approach, which experts say reflects his personality along with that of his team.

“Brady is without question as marketable as Peyton, if not more,” said Peter Stern, president of Strategic, a New York sports and entertainment marketing agency. “He has the rings and he’s played on the stage on the biggest day of the year.”

But Brady likely turns down numerous endorsement deals in part because he doesn’t want to stray far from the Pats’ team ethic, sports marketing experts say. When Brady appeared in ads for Visa and Sirius Satellite Radio, he was joined by his offensive line and wide receivers.

When he does fly solo it’s seldom in uniform, and more often in model poses that end up in style magazines, like his print ad for upscale watch maker Movado.

Brady is very protective of his image. He’s sued Yahoo! [YHOO] and General Motors over what he claimed was unauthorized use of his likeness in ads.

Brady may also decline a number of endorsement opportunities to keep from diluting his image. By maintaining a certain aloofness, celebrities can often demand a bigger price tag when they do lend their image to an advertiser.

Unlike Brady, Manning arrived in the NFL with a big name already in place. His father, Archie, was a famous quarterback, and Peyton was a first overall draft pick out of college. “He had name recognition from birth,” said Marc Ganis, president of Chicago-based consultancy Sportscorp Ltd. “He’s always had more name recognition . . . and advertisers always liked that.”

Manning also is funny and a good actor by football player standards.

In his commercials for MasterCard the quarterback shows a good sense of comedic timing. Manning appeared in a TV ad for Sprint where he sports a fake mustache and talks up his own performance on the field.

Manning’s appeal is more “humble-folksy,” Stern said, while Brady’s is more centered around his movie-star good looks.


TOPICS: Extended News; News/Current Events
KEYWORDS: manning; nfl; tombrady
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To: dleecomeback07

"I'm rooting for the Colts because of what the Patriot players did on the Chargers home field last week after the game. They don't have any class at all. And their coach is a piece of trash of a person."

I keep forgetting that the Charges have so much class, but then Ron Burgondey, er I mean LaDanian Tomilson keeps telling us. If imitating that stupid steroid dance after a game is classless - what is actually doing the dance?


81 posted on 01/18/2007 7:32:32 AM PST by teddyballgame (red man in a blue state)
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To: dleecomeback07

I don't understand why anybody gets upset about that. There's nothing wrong with celebrating a tight come from behind victory. And there's nothing wrong with throwing back a stupid celebration at a player, especially when said celebration looks like some sort of wierd rage induced spasm and the guy with the celebration got suspended for steroid use this season. There's a simple rule in all sports: if you don't want anybody dancing on your field win the damn game. And if you don't want somebody making fun of "your dance" don't have one.


82 posted on 01/18/2007 7:33:31 AM PST by discostu (Feed her some hungry reggae, she'll love you twice)
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To: discostu

It's wrong when your the visiting team.

While my heart was broken in 03 I will never forget the class of the Marlins when they won the 03 NLCS at Wrigley Field.


83 posted on 01/18/2007 7:34:58 AM PST by dleecomeback07 (Does anyone have a QB the Bears can borrow?)
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To: discostu

"There's a simple rule in all sports: if you don't want anybody dancing on your field win the damn game. And if you don't want somebody making fun of "your dance" don't have one."

Amen.

And don't tell three-time Super Bowl Winners how to act until you've won a playoff game.



84 posted on 01/18/2007 7:35:47 AM PST by teddyballgame (red man in a blue state)
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To: teddyballgame

If you're going to be scumbags at least be original scumbags.

Class acts give the ball to the refs and celebrate like men do with their teammates.

And they were on the visiting field too.


85 posted on 01/18/2007 7:36:06 AM PST by dleecomeback07 (Does anyone have a QB the Bears can borrow?)
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To: DreamsofPolycarp
Some reporter asked him "What are you going to do now that you have a contract for 817 gazillion dollars?" Peyton's reply was "Earn it."

So when is he gonna live up to his reply? The only Lombardi trophy in the Colts' trophy case was "earned" in Baltimore!

86 posted on 01/18/2007 7:36:53 AM PST by ssaftler
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To: discostu
I don't understand why anybody gets upset about that.

The answer to your question is that LaDanian Tomilson was expecting to beat the Patriots, repeatedly said so and didn't.

It's LaDanian Tomilson who has no class and is a very poor loser.
87 posted on 01/18/2007 7:36:55 AM PST by Beckwith (The dhimmicrats and liberal media have chosen sides and they've sided with the Jihadists.)
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To: dleecomeback07
I'm rooting for the Colts because of what the Patriot players did on the Chargers home field last week after the game. They don't have any class at all. And their coach is a piece of trash of a person.

The ignorance in your post is astounding.

What exactly did the Patriots do that was so classless Goof on Merriman's lights out dance?

Please...

The Chargers talked trash before and during the game. They lost!! So they start whining like a bunch of babies.

What happened to all the tough guy Chargers talking trash during the game?

To quote Rosie Colvin (Pat's linebacker) The lights are out B*tches, you forgot to pay your bill!!! BWWWHAAAAAAAA!!!

As to your comment about Bill Belichick, you have no idea what you are talking about. How and why is he a piece of trash?

88 posted on 01/18/2007 7:37:05 AM PST by Risha (Rebellion to tyrants is obedience to God)
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To: teddyballgame

If you're going to act like scumbags act like original scumbags.

LT is a class act. The Patriot players who did that have no class.

And their coach is a complete scumbag.


89 posted on 01/18/2007 7:37:08 AM PST by dleecomeback07 (Does anyone have a QB the Bears can borrow?)
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To: discostu
As for "no crime, no publicity" I recommend you do an FR search on "Duke LAX".

Fallacy of the dramatic example. But your other points are well taken.

90 posted on 01/18/2007 7:37:41 AM PST by relictele
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To: Risha
.....will never beat the Pats!!

Ewe stuk in Massachewsits?

91 posted on 01/18/2007 7:38:52 AM PST by jennyjenny
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To: Risha

They acted like they haven't been there before.

Celebrating is one thing. Being classless and not even original is another.

At least if you are going to act like 2 year olds be original about it.

Bellicheck if half the stories of his off field behavior are true he is a scumbag.


92 posted on 01/18/2007 7:38:56 AM PST by dleecomeback07 (Does anyone have a QB the Bears can borrow?)
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To: Risha

If Manning loses again, I might feel sorry for him. OK, I won't, really. Go Pats!


93 posted on 01/18/2007 7:39:09 AM PST by Aquinasfan (When you find "Sola Scriptura" in the Bible, let me know)
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To: dleecomeback07
LT is a class act.

LT is a whiner -- more importantly -- he lost!
94 posted on 01/18/2007 7:39:18 AM PST by Beckwith (The dhimmicrats and liberal media have chosen sides and they've sided with the Jihadists.)
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To: dleecomeback07

Most of them off the field live fairly normal upperclass suburban lives. My uncle lives in one of the popular neighborhoods for Bears players (the daughter of their long time publicist lives there, which draws many of the players), he runs into them all the time in stores and at parties (he made friends with the daughter before realizing who she was, you should see some of the swag she dumped on him when she was cleaning her basement). A bunch of regular normal guys who worry about their lawns and forget to put on the storm windows before the weather turns just like everybody else.


95 posted on 01/18/2007 7:39:47 AM PST by discostu (Feed her some hungry reggae, she'll love you twice)
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To: Beckwith

No the Patriots were sore and classless winners.


96 posted on 01/18/2007 7:40:09 AM PST by dleecomeback07 (Does anyone have a QB the Bears can borrow?)
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To: auto power
Little known fact for you Patriot fans...Manning gives the money he makes from these "overexposed" commercials to charities.

That's good to know.

97 posted on 01/18/2007 7:40:50 AM PST by Aquinasfan (When you find "Sola Scriptura" in the Bible, let me know)
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To: jennyjenny

I believe they have already beaten the Pats several times.


98 posted on 01/18/2007 7:40:57 AM PST by dforest (Liberals love crisis, create crisis and then dwell on them.)
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To: wtc911
From the Globe:

I guess you don't now or never have lived in the Boston area, or you'd realize how those three words color the rest of the comment.

99 posted on 01/18/2007 7:41:58 AM PST by ssaftler
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To: discostu

My Dad lives in Lake Forest and sees them all the time.

Lovie even gave him 3 pennies once so my Dad wouldn't get 97 cents in change once.

They also attend my Dad's church.


100 posted on 01/18/2007 7:42:05 AM PST by dleecomeback07 (Does anyone have a QB the Bears can borrow?)
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