Posted on 01/18/2007 5:58:25 AM PST by Risha
Brady thrills, Manning shills: Colts star cashes in, but Pats QB/QT scores when it counts
By Jesse Noyes
Boston Herald Business Reporter
Thursday, January 18, 2007 - Updated: 06:22 AM EST
Tom Brady has three Super Bowl rings. Peyton Manning has none.
So why is it nearly impossible to watch 10 minutes of a televised NFL game - or television for that matter - without seeing Manning’s mug (with or without a fake mustache)? The All-Pro quarterback of the Indianapolis Colts is featured in ads for Sprint, DirecTV, MasterCard, Gatorade, ESPN and other major brands.
Meanwhile, two-time Super Bowl MVP Tom Brady [stats], who dates actresses and supermodels, makes the occasional commercial appearance but sits mostly on the advertising sidelines.
Sports marketing and media executives rank Manning as the most marketable player in the NFL, according to Sports Business Daily. And he doesn’t miss a lot of opportunities to cash in. Many fans outside of Indianapolis gripe that the quarterback is overexposed.
Brady scores right behind Manning in the marketability survey. But the Patriots [team stats] quarterback takes a different approach, which experts say reflects his personality along with that of his team.
“Brady is without question as marketable as Peyton, if not more,” said Peter Stern, president of Strategic, a New York sports and entertainment marketing agency. “He has the rings and he’s played on the stage on the biggest day of the year.”
But Brady likely turns down numerous endorsement deals in part because he doesn’t want to stray far from the Pats’ team ethic, sports marketing experts say. When Brady appeared in ads for Visa and Sirius Satellite Radio, he was joined by his offensive line and wide receivers.
When he does fly solo it’s seldom in uniform, and more often in model poses that end up in style magazines, like his print ad for upscale watch maker Movado.
Brady is very protective of his image. He’s sued Yahoo! [YHOO] and General Motors over what he claimed was unauthorized use of his likeness in ads.
Brady may also decline a number of endorsement opportunities to keep from diluting his image. By maintaining a certain aloofness, celebrities can often demand a bigger price tag when they do lend their image to an advertiser.
Unlike Brady, Manning arrived in the NFL with a big name already in place. His father, Archie, was a famous quarterback, and Peyton was a first overall draft pick out of college. “He had name recognition from birth,” said Marc Ganis, president of Chicago-based consultancy Sportscorp Ltd. “He’s always had more name recognition . . . and advertisers always liked that.”
Manning also is funny and a good actor by football player standards.
In his commercials for MasterCard the quarterback shows a good sense of comedic timing. Manning appeared in a TV ad for Sprint where he sports a fake mustache and talks up his own performance on the field.
Manning’s appeal is more “humble-folksy,” Stern said, while Brady’s is more centered around his movie-star good looks.
LOL ... Did I do that? You know what I mean.
And stole another one mugging receivers. The league had to change the rules after that.
Brady swallows
So it isn’t based on Super Bowl rings or playoff records is it? Don't misunderstand. I like and respect both QB's, but TB is the one with the hardware. Should PM win the next 3 SB's, he'll only be tied with TB.
He really does need to let it go, but still hasn't. Questioned a few days later, he stood by his remarks. Then when reminded who his coach was going to be in the Pro Bowl, he said "I probably won't speak two words to him".
Classy.
Must you bring that up?
:)
What a baby. Go have your Momma change your diaper. Your Colts were beaten fair and square by a better team (THE PATRIOTS) with more heart, grit and determination.
Hey, don't feel too bad. He got one of those rings against my team (Panthers).
"...Should PM win the next 3 SB's, he'll only be tied with TB...."
And Troy Aikman.
And Montana, and the three of them can all debate each other over who's the best while Bradshaw mocks them.
That's the way Belichik operates. Remember how he had the Giants defence brutalize the Bills' receivers in SB XXV...?? That game also came down to a last second field goal attempt (that just missed and gave the Giants the game).
"And stole another one mugging receivers. The league had to change the rules after that.
That's the way Belichik operates."
The way Belichik "operates" is by preparing his team and outcoaching his opponent. That's why he's so successful.
Sorry Skippy, giving a few signatures to charity auctions just doesn't stack up against actually founding and running an aggressive charitable organization with your own money. Not for me anyway, you may be impressed though.
"...The 49ers or Steelers you ain't...."
What about that other FIVE time Super Bowl champion, the Dallas Cowboys?
So you make a comment about him being arrogant without ever having met him? Brilliant....
I have met him. A number of times. And you are completely, 1000% wrong. But that shouldn't be a surprise given your drawing a conclusion with zero facts...
That blown kick in SB XXV is what gave the Giants the victory. The Panthers' muffed punt is what gave the Pats the victory in that other SB. Andy Reid simply threw that SB away with that utterly ridiculous clock management. And Belichik certainly didn't outcoach (interms of tactics or strategy) San Diego. The Chargers simply slit their own throats through their own collective stupidity.
Good for you. I guess we cannot comment on people based on their public personas then? I haven't met John Kerry or Al Gore, either, but I think the same of them with good reason.
Making personal appearances with Bridget, participating in Ccharity golf events with Belichick, etc.
Taking the Globe's position that he claimed very little of his charity contributions on his tax returns is somehow evidence that he doesn't contribute enough to charity doesn't impress me in the least.
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