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Brady thrills, Manning shills
bostonherald.com ^ | 1/17/07 | Jesse Noyes

Posted on 01/18/2007 5:58:25 AM PST by Risha

Brady thrills, Manning shills: Colts star cashes in, but Pats QB/QT scores when it counts

By Jesse Noyes

Boston Herald Business Reporter

Thursday, January 18, 2007 - Updated: 06:22 AM EST

Tom Brady has three Super Bowl rings. Peyton Manning has none.

So why is it nearly impossible to watch 10 minutes of a televised NFL game - or television for that matter - without seeing Manning’s mug (with or without a fake mustache)? The All-Pro quarterback of the Indianapolis Colts is featured in ads for Sprint, DirecTV, MasterCard, Gatorade, ESPN and other major brands.

Meanwhile, two-time Super Bowl MVP Tom Brady [stats], who dates actresses and supermodels, makes the occasional commercial appearance but sits mostly on the advertising sidelines.

Sports marketing and media executives rank Manning as the most marketable player in the NFL, according to Sports Business Daily. And he doesn’t miss a lot of opportunities to cash in. Many fans outside of Indianapolis gripe that the quarterback is overexposed.

Brady scores right behind Manning in the marketability survey. But the Patriots [team stats] quarterback takes a different approach, which experts say reflects his personality along with that of his team.

“Brady is without question as marketable as Peyton, if not more,” said Peter Stern, president of Strategic, a New York sports and entertainment marketing agency. “He has the rings and he’s played on the stage on the biggest day of the year.”

But Brady likely turns down numerous endorsement deals in part because he doesn’t want to stray far from the Pats’ team ethic, sports marketing experts say. When Brady appeared in ads for Visa and Sirius Satellite Radio, he was joined by his offensive line and wide receivers.

When he does fly solo it’s seldom in uniform, and more often in model poses that end up in style magazines, like his print ad for upscale watch maker Movado.

Brady is very protective of his image. He’s sued Yahoo! [YHOO] and General Motors over what he claimed was unauthorized use of his likeness in ads.

Brady may also decline a number of endorsement opportunities to keep from diluting his image. By maintaining a certain aloofness, celebrities can often demand a bigger price tag when they do lend their image to an advertiser.

Unlike Brady, Manning arrived in the NFL with a big name already in place. His father, Archie, was a famous quarterback, and Peyton was a first overall draft pick out of college. “He had name recognition from birth,” said Marc Ganis, president of Chicago-based consultancy Sportscorp Ltd. “He’s always had more name recognition . . . and advertisers always liked that.”

Manning also is funny and a good actor by football player standards.

In his commercials for MasterCard the quarterback shows a good sense of comedic timing. Manning appeared in a TV ad for Sprint where he sports a fake mustache and talks up his own performance on the field.

Manning’s appeal is more “humble-folksy,” Stern said, while Brady’s is more centered around his movie-star good looks.


TOPICS: Extended News; News/Current Events
KEYWORDS: manning; nfl; tombrady
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To: AmishDude
It was found in the rule book, true. But it was in pencil. In Belichick's handwriting. With a little New England clam chowder stain.

Your sour grapes are way past their expiration date.

141 posted on 01/18/2007 8:17:53 AM PST by Hemingway's Ghost (Spirit of '75)
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To: jennyjenny
Ewe stuk in Massachewsits?

Sadly, yes.

142 posted on 01/18/2007 8:18:00 AM PST by Risha (Rebellion to tyrants is obedience to God)
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To: HEY4QDEMS
You need to watch the replay, he brings the ball down and clutches it with both hands, FUMBLE.
143 posted on 01/18/2007 8:20:16 AM PST by thinkthenpost
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To: dleecomeback07
I'm rooting for the Colts because of what the Patriot players did on the Chargers home field last week after the game. They don't have any class at all.

Yeah, because real class is planning for a Superbowl parade in your town after you win one playoff game. And real class is celebrating like a peacock (i.e., one of those ultra-gay WWF-type antics dances) after you simply do your job.

144 posted on 01/18/2007 8:20:39 AM PST by Hemingway's Ghost (Spirit of '75)
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To: Risha
From a USA Today story:""It's a tough feeling," Chargers linebacker Randall Godfrey says. "I hope these guys remember this feeling. It's hard in this league. You work so hard and go 14-2 and not finish what you're supposed to do.

"We were supposed to win the Super Bowl this year, and they just made plays that we didn't. It's a terrible way to go out."

But you can't win the Super Bowl in a divisional playoff game.

One other note. To avoid teams celebrating on your logo; Don't lose at home.

145 posted on 01/18/2007 8:21:59 AM PST by Phlap (REDNECK@LIBARTS.EDU)
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To: Mrs.Liberty

The look of an overrated QB that has played in the weakest division of the AFC, has had great luck, favorable ref calls, and according to most of your gender, is 'cute'.

146 posted on 01/18/2007 8:25:00 AM PST by Right Brother
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To: Hemingway's Ghost
And real class is celebrating like a peacock (i.e., one of those ultra-gay WWF-type antics dances) after you simply do your job.

Merriman never even did his job.

Not one sack, not one!!

The only time he did his dance was when he put pressure on Brady and caused an incompletion.

Merriman was MIA in that game despite having "lights out" shaved into his hair!!!

What a tool!!!

147 posted on 01/18/2007 8:25:31 AM PST by Risha (Rebellion to tyrants is obedience to God)
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To: Risha
We'll see Sunday. The Colts are fired like I haven't seen before.

Our local sports pundit said the defense was "in the zone - the twilight zone".

And he's right; it's like Dungy just flipped a switch or something, but who cares. If they play with the intensity they've played with so far in the playoffs; it's gonna be one hell of a game. And if Payton comes out of his post season slump and kicks the offense back into gear...

One HELL of a game

148 posted on 01/18/2007 8:28:21 AM PST by AFreeBird (If American "cowboy diplomacy" did not exist, it would be necessary to invent it.)
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To: AFreeBird
One HELL of a game

Without a doubt.

149 posted on 01/18/2007 8:30:01 AM PST by Risha (Rebellion to tyrants is obedience to God)
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To: Right Brother

HAHA! Waaaaahhhhh!


150 posted on 01/18/2007 8:31:49 AM PST by Mrs.Liberty
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To: AFreeBird

It's all annecdotal of course but there's an interesting article on Football Outsiders about bad defenses that turned good in the playoffs. In all 5 of the teams they they looked at (teams that allowed over 20 in the regular season but less than 10 for two games in the playoffs) in the third game the defenses "reverted to form". As I said it's no kind of proof of what will happen Sunday, but it make the picture less clear since previous "flipped swith" turn around only lasted two games.


151 posted on 01/18/2007 8:32:20 AM PST by discostu (Feed her some hungry reggae, she'll love you twice)
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To: Hoodlum91

Peyton sucks.


152 posted on 01/18/2007 8:32:47 AM PST by RockinRight (To compare Congress to drunken sailors is an insult to drunken sailors. - Ronald W. Reagan)
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To: thinkthenpost
I have watched the replay, I have the DVDs for all three championships and for their 21 game winning streak.

Once a passer makes forward motion with their throwing arm that action automatically is ruled a pass attempt.

When Brady brought the ball back in, he did not yet get his second hand on the ball, ( I have the replay at two different angels), therefore he did not regain control of the ball which, buy rule, deems it an incomplete pass.

I would make the obligatory "Raider Fans get over it" remark, but as a Pats fan I admit that I fumed for 25 years over the non interference call from the 1976 playoff game against the Silver and Black.

So until the Raiders can actually learn to play football again and bring their fans another VL trophy, I'll cut them some slack.
153 posted on 01/18/2007 8:34:21 AM PST by HEY4QDEMS (Sarchasm: The gulf between the author of sarcastic wit and the person who doesn't get it.)
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To: Risha
Merriman never even did his job. Not one sack, not one!!

Want to go back and watch a replay of the game? The holding on Merriman was atrocious. The refs turned a blind eye. Of course, you have to be looking at more than the QB to see such things, which I doubt you do. Even with bad officiating, the Chargers owned the Pats, but ultimately beat themselves.

154 posted on 01/18/2007 8:36:22 AM PST by Right Brother
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To: Risha
Merriman never even did his job.

Not one sack, not one!!


Ummmm...........wrong.
155 posted on 01/18/2007 8:38:01 AM PST by HEY4QDEMS (Sarchasm: The gulf between the author of sarcastic wit and the person who doesn't get it.)
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To: Right Brother; Mrs.Liberty
I read a study done by Harvard Medical School, a little while back, that men who hated Brady have small penises.

I'll try and find a link for you. Very informative, it may explain a lot.

156 posted on 01/18/2007 8:38:52 AM PST by Risha (Rebellion to tyrants is obedience to God)
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To: HEY4QDEMS
Ummmm...........wrong

Merriman had zero sacks.

157 posted on 01/18/2007 8:41:16 AM PST by Risha (Rebellion to tyrants is obedience to God)
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To: Right Brother
Want to go back and watch a replay of the game? The holding on Merriman was atrocious.

The tears from your crying on this thread could water Florida's entire citrus crop for a year. Have you no shame?

158 posted on 01/18/2007 8:43:29 AM PST by Hemingway's Ghost (Spirit of '75)
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To: Right Brother
Want to go back and watch a replay of the game? The holding on Merriman was atrocious. The refs turned a blind eye. Of course, you have to be looking at more than the QB to see such things, which I doubt you do. Even with bad officiating, the Chargers owned the Pats, but ultimately beat themselves.

Go change your diaper you big baby.

159 posted on 01/18/2007 8:43:45 AM PST by Risha (Rebellion to tyrants is obedience to God)
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To: Right Brother
The 49ers or Steelers you ain't.

That's correct, we aint. Those teams are in week 3 of the offseason. Meanwhile, you casually leave out the Patriots defeating said Steelers in the Championship game...TWICE. Did we back in those times? Weren't they the so-called #1 seed in the conference in 2001 and 2004? Just as the Chargers where this year. Looks like a trend to me, but I'm just a classless Pats fan so what do I know?

(Makes Peyton "gosh darnit Reggie you ran the wrong route, it's not my fault" gesture)

160 posted on 01/18/2007 8:45:03 AM PST by mikemc282002 (Blood, toil, sweat, and tears.....Not Schumer, Clinton, Kerry and Kennedy.)
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