"Rumor has it that he was eating chocolate to exacerbate his health problems – thereby turning himself into a martyr for the cause. "
Isolate him completely from any contacts who might spread word of his condition, make a bunch of videotapes and start releasing them periodically after he dies. Works for bin Laden and Castro.
Do a Google search "Super Max", and you'll soon discover that he is pretty much isolated from the outside world.
Florence, Colorado Super Max Is NOT Club Fed.