You're full of shit, and I'll tell you why. When the story was headline news, Der Spiegel didn't run it. Two days later, when it's in all other MSM outlets they run with it. Why? Because just like when Bush was elected, they have to at that point.
http://www.foxnews.com/story/0,2933,236678,00.html
At this point, it's being reported by all major media outlets, can Der Spiegel really afford "not" to cover the story? No.
But while people were being executed in broad day light by gunmen, Der Spiegel had a "major story" on some no name company, that had a no name game, which isn't in any store, is hardly selling, and barely known. And the basic message of their story was? Those crazy fanatical American Christians!