I add a good bit of it to my Caesar dressing, or any other flavored mayo that I make. And it's an absolute must for chicken and pork. I like to add it to the blackening seasoning we use.
I used to go to Baltimore when the McCormick spice factory was there and you could tell what they were processing that day by the smell in the air.
Darn, you've spilled the secret.
Old Bay's the stuff I use when I make my "special" blackened anything.
Nice blend of spices and not too much pepper nor salt.