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Gucci and Prada for the under-13 crowd
LA Times ^ | 11/24/06 | Alana Semuels

Posted on 11/26/2006 7:00:04 AM PST by TigerLikesRooster

Gucci and Prada for the under-13 crowd

By Alana Semuels, Times Staff Writer

November 24, 2006

Dressed in pink Uggs, Seven jeans and a matching pink sweater and cap, Elizabeth Cohen looks the epitome of hip as she winds her way through the holiday crowds at the Grove shopping center in Los Angeles.

She is a discerning consumer — her Ugg boots are not knockoffs, and she names Prada and Dolce & Gabbana as her favorite brands.

She's also 10 years old.

"I ask her, 'What do you need these for?' " said her mother, Jane Cohen of Bel-Air, who shops mostly at vintage stores and garage sales.

But the 10-year-old is hardly unusual. Elizabeth and other "tweens" — kids who are 8 to 12 — are expected to contribute to growing demand for luxury goods this winter.

Today, the season shopfest begins in earnest with day-after-Thanksgiving sales, crowds and traffic jams. For tweens and their older teenage counterparts, the search is on for expensive accessories, belts, purses and perhaps a pair of shoes such as those seen in fashion shows and glossy magazines.

"There's a huge uptick in teens shopping for traditional luxury brands," said Jim Taylor, vice chairman of the Harrison Group, a strategic marketing firm that recently conducted a survey of teenagers' preferences. "Having a Gucci scarf is part of being a kid today."

(Excerpt) Read more at latimes.com ...


TOPICS: Business/Economy; Culture/Society; News/Current Events
KEYWORDS: brandname; craze; tween; vanity
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To: leda

You mean "Phat" right?


41 posted on 11/26/2006 11:05:03 AM PST by 31R1O ("Science is organized knowledge. Wisdom is organized life."- Immanuel Kant)
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To: 31R1O

lol! yeah, that too! :)


42 posted on 11/26/2006 11:16:30 AM PST by leda (Life is always what you make it!)
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To: TigerLikesRooster

What is interesting is the kids learn about the labels, but not the quality of clothing or even how to care for it.


43 posted on 11/26/2006 11:19:32 AM PST by durasell (!)
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To: TigerLikesRooster
I wear Uggs Sid. And I'm a guy. In the interests of honest disclosure, I'm not a tween, not a teen and over 30.

"Show me just what Mohammed brought that was new, and there you will find things only evil and inhuman, such as his command to spread by the sword the faith he preached." -Manuel II Paleologus

44 posted on 11/26/2006 11:22:10 AM PST by goldstategop (In Memory Of A Dearly Beloved Friend Who Lives On In My Heart Forever)
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To: TigerLikesRooster
She is a discerning consumer — her Ugg boots are not knockoffs, and she names Prada and Dolce & Gabbana as her favorite brands.

I wonder if she knows who Edward Teller is, or Aldous Huxley or even John Adams (the president, not the beer!)...
45 posted on 11/26/2006 11:23:21 AM PST by rxgalfl
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To: TigerLikesRooster
Australian-inspired sheepskin bootie brand. They're very comfortable to wear barefoot - in and outside the house.

"Show me just what Mohammed brought that was new, and there you will find things only evil and inhuman, such as his command to spread by the sword the faith he preached." -Manuel II Paleologus

46 posted on 11/26/2006 11:24:34 AM PST by goldstategop (In Memory Of A Dearly Beloved Friend Who Lives On In My Heart Forever)
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To: TigerLikesRooster

I grew up in late 1970s into 1980s I dress like a Girl not A hooker I seen on street of LA young girls as young as 8 year old looking like hooker I am serious Tiger


47 posted on 11/26/2006 2:53:04 PM PST by SevenofNine ("Step aside Jefe"=Det Lennie Briscoe)
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To: SevenofNine
Re #47

I believe you.:-)

48 posted on 11/26/2006 5:40:10 PM PST by TigerLikesRooster
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To: TigerLikesRooster

Other day I pick up my nephew from school he is 8 year old and I notice all this little girls dressing up like Britney Spears like Ho

This was private Christan school they do have uniform code don't enforce it

Least when i was growing up I dress like little girl not Hooker or something

My mom wouldn't go for that


49 posted on 11/26/2006 5:47:19 PM PST by SevenofNine ("Step aside Jefe"=Det Lennie Briscoe)
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To: SevenofNine
Re #49

It is both outrageous and sad.

50 posted on 11/26/2006 6:49:49 PM PST by TigerLikesRooster
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