My suggestion is to email to Susan S. Hoff, Senior Vice President and Chief Communications Officer.
susan.hoff@bestbuy.com
I just read the quote in Forbes from your spokesperson, Dawn Bryant:
"We are going to continue to use the term holiday because there are several holidays throughout that time period, and we certainly need to be respectful of all of them," Bryant said.
Let's forget the Christian aspect for just a moment...this is a poor marketing strategy and bad business judgment.
Instead of endearing Best Buy to everyone, as a business should do, you dilute the message entirely and do not personalize it for anyone.
In today's digital world of variable data, personalization, and 1:1 marketing technolgies, using a static, generic message is just so 20th century and ineffective. There is no reason whatsoever that all religious messages cannot be included in your advertising.
From an economic perspective, if you surveyed your holiday shoppers, you will find that more than 80% of shoppers are purchasing items for Christmas, not for "the holidays". There are some basic rules of thumb to follow when you have such a dominant contribution to profits.
Last, we all know that Christmas shoppers contribute disproportionately (on the upside) to your annual profits. Seems to me that your organization is lacking in some basic marketing and economic analysis, along with a poor communication strategy.
Due to your removal of the word Christmas, for reasons that are clearly not sound business principles, I, along with many others already, and anyone else I can persuade in public forums, will not be shopping at Best Buy this Christmas.
Sincerely,
My e-mail to Dawn in post 169 has been re-sent to Susan.
Dear Mrs. Hoff,
I am writing to you and hoping that you will be able to explain an issue to me or refer me to someone that can. I must first tell you that my family gives A LOT of business to Best Buy. My concern is with the recent news that "Best Buy bans Using "Merry Christmas." I DO UNDERSTAND that there are some people in America that do not celebrate Christmas. I understand that you are trying to be equally respectful to "all holidays." Please correct me if I am wrong. My question is this.. Best Buy is closed on December 25tt to celebrate "Christmas." So, would I be correct to assume that Best Buy will also be closed on Hannukkah and Eid and Ramadan and the Chines New Year????? Or does Best Buy still intend to single out December 25th? Also, since Best Buy wants to be respectful of "ALL holidays."..maybe you guys should also close on January 1, February 14, Easter Sunday, July 4 (After all.. we are ALL AMERICANS and people are dying for our freedom) , May 5 (the people of Mexico would appreciate this.) October 31. I am sure that the decision to "ban Christmas" was carefully thought out before the decision was reached. I am writing this letter to ask Best Buy to "CAREFULLY RECONSIDER this decision. In our country, there are A LOT more people that DO celebrate Christmas than Do Not! Best Buy rakes in A LOT of money each year as people go CHRISTMAS shopping. I wonder if Best Buy would appreciate it if EVERY CHRISTIAN decided to BAN BEST BUY from their lists of places to do their CHRISTMAS shopping. I do not plan to walk into another Best Buy until I see CHRIST Put back into the reason for this season.