I was talking with my sis the other day about what the GOP should do. We both agreed HUMOR is our best weapon.
First, libs can't take a joke.
Second, they're so easy to lampoon!
Finally, it plays well with the base. I think maybe the best ad of all time was the Club for Growth ad against Howard Dean:
---a farmer says Dean should take his "tax-hiking, government-expanding, latte-drinking, sushi-eating, Volvo-driving, New York Times-reading ...".
The farmer's wife then finishes the sentence: "... Hollywood-loving, left-wing freak show back to Vermont, where it belongs."
Today I would add: "terrorist-coddling".
God, I'm sorry I missed that ad. Perfection.
HA! You are so right! They don't have a sense of humor, this ad hits it on the nail head! LOL!
Looks like the strategy is to turn him into a cartoon character - which is essentially what he is: http://www.gopsenators.com/video/?ID=8EAD0CB1-EE47-4B69-87B6-FDC0CE56C9C4
Did you forget the Club for Growth ad that showed that guy not being able to make up his mind as a play on Kerry's flip-flopping? I think that one was even better.
This strategy can fail as well. I recall a similar string of names hurled by Faircloth at Edwards (NC Senate -- '98?)
....Edwards won. The same approach but more humor might have helped...