How exactly are radio ratings figured? It must be awfully difficult to conduct surveys of radio listeners.
That's a good question. Someone with a lot more knowledge about this than me should chime in here, but I seem to remember reading somewhere that radio stations have some way of measuring the level of "signal reception" they get from their broadcasts. Something like this is particularly important because -- unlike television -- so many radio listeners are in cars or using other mobile devices.
"How exactly are radio ratings figured? It must be awfully difficult to conduct surveys of radio listeners."
So that's what did Air America in? I knew it. I just knew it.