They're not misguided. Their priorities are different. They see the world as a very tough place and getting tougher. They simply want to prepare their kids for that...there's nothing wrong with wanting your kids to have their own comfortable home, an interesting profession and the ability to afford a few of the luxuries in life.
While your priorities may be in service to God, country and community, with all the other stuff secondary, they see the other stuff as important.