Posted on 09/21/2006 12:57:07 PM PDT by mnehring
Hannity to Pitch GM Car Give-Away
To stimulate consumer interest in its line of American-built cars, General Motors has turned to radio and Sean Hannity. Beginning Sept. 25, Hannity will serve as the spokesperson for GM’s You’re A Great American Car Give-Away, offering radio listeners the chance to pick and win one of five GM vehicles.
One of the largest car give-aways by an auto manufacturer, “it is the largest car give-away in history by a national radio personality,” said Phil Boyce, vp of News/Talk programming for ABC Radio.
GM’s multiplatform campaign combines Hannity’s syndicated radio show broadcast on more than 500 radio stations, including 50 in the top 50 markets, with his Web site, where listeners will be directed to register their names. During his radio show, Hannity will announce one contestant’s name per hour. Listeners will have until 6 a.m. the next morning to send Hannity an email to confirm they’ve heard their name read on the air. The contest runs for five weeks through Nov. 6, when the final car is given away.
The radio promotion comes during a tough period for all automakers, which have been struggling to boost lagging sales. To manage costs, many automakers, GM included, have cut national advertising, while concentrating on local campaigns to drive sales. GM ad spending was down 17.4 percent overall in the first half of this year, while spending on local spot TV grew 11.3 percent, according to TNS Media Intelligence.
Yoi!........
No, I was totally serious.
Waaay back before he went national, Sean was on locally on WABC in NYC. I e-mailed him several times about the rediculous amount of air time he gave libs. I mean, here we were, in NYC, where the liberal lies innundated the print, TV and radio media and he had to give them more time. Well, I never got a reply and his show didn't change. Then he went national and continued with the same $#!*. Gotta say that I never was a 'Fan' of his. Yeah, I'd listen now and then, but seldom a complete show.
:-)
What gives?
Gluttons for punishment.
They're all tuning in to see what the big secret he will announce is!
GM is coming out with a special Sean Vannity edition of the Vega?
Sean won't announce until Monday.. I think a lot of folks thought I was kidding when I broke the news yesterday, but this was directly from a media release from their advertising company...
ROFL!!!!!
Thanks for the ping!
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