"What's the FREQUENCY, Howard!"
Posted on 09/14/2006 7:13:10 AM PDT by MindBender26
Couric Furious At CBS Suits. She Claims "They Are Stabbing Me In The Back."
Katie Couric is not a happy camper this morning. The Suits at CBS have sent a strong signal throughout the news department that they have already lost faith in her. Here are the details as reported to me this AM from an old friend at West 57th.
(Here beginnith the First Lesson.)
“Promos” (short for promotional announcements) are advertisements a station or network runs to promote their own programs. A 30 second televised message advertising Veg-O-Matic is called a “spot” (short for spot advertisement.) A 30 second message advertising the CBS Evening News is called a “promo.”
Promos are the lifeblood of an individual high-profile anchor’s ratings. The commercial time committed to promos is directly linked to increased ratings.
If a station or network has faith in a rising star reporter or anchor, they will run a “heavy rotation” of promos for that person. Likewise, if the network suits have little faith in the anchor, that personality will receive few promos.
Why not give everyone plenty of promos? It’s simple; there are only so many minutes available to run promos and spots during a 24 hour period. Every time a network airs a promo, they abandon the revenue that would have been produced by a commercial run during that same time period.
(Here endith the First Lesson)
Well… a new promo schedule has just been circulated at CBS, and Perky’s promo time is WAY down. Both the frequency and desirability of time of airing have been cut drastically. This is a clear sign that the Suits have read the tea leaves and are already abandoning Perky.
Some reduction was expected after her first week but a CBS insider described the cuts as “drastic” and “approaching abandonment.” In her words, “we would give more promo time to a “safe Halloween trick-or-treating” story than Katie is going to get.
Another horribly negative comment is now accepted as fact at CBS: “Sure, some people are going to watch us/her now, but can you imagine anyone having a choice between us and Charlie Gibson on ABC going with us if/when there is another terrorist attack?”
Already some other anchors’ agents are smelling blood in the water. The big guessing game at Black Rock is now, “Which power agent is having lunch with which CBS Suit today.”
P.S. Rather is working overtime on his new satellite- fed dinky cable show. Editors who have seen first drafts of story treatments say it is WAY over the top, sort of a "Howard Beale on LSD reading Rolling Stone straight to camera, with a Texas accent" concept.
More as available.
LOL
I've been saying this from day one.
When my kids get home after their after-school club events or practices, they are doing their homework until we eat dinner. Then they either finish their homework or go on-line using our networked computers in our in-home office. I wouldn't WANT them to be watching the Old Media TV news networks since they're so biased.
I needed to start the day off with a smile. This did it.
For career help go to findyourcareerpathnow.com and find exciting tips for success. Just give us several credit card numbers and we will inform you of the charges later."
Too much time in the sunning booth will do that to skin not meant to handle that much sun. I've been avoiding sun ever since I got sun poisoning when 18 yrs. old. Other people compliement me on my skin all the time - and I'm in my mid 40's. No more wrinkles than I had when I was 30, and I attribute that to staying out of the sun.
"What's the FREQUENCY, Howard!"
I can manage perfectly well to kill my career with no help from anyone else thank you.
Perky
Thanks, Tom...I knew someone would have the exact quote.
LOL!
Courtesy of FReeper End_Clintonism_Now
Doesn't Raoul's first law of journalism apply here or no?
Hey Katie! Do you still hate black people?
Katie hates White Republicans!
Stabbing her in the back?
Sounds to me more like a forced colonoscopy.
And this is a surprise . . . how?
MEMO TO KATIE: It's business, sweetie. $15M (your annual salary) is a lot of money. Investments must make a profit or they are dumped.
(That said, news dept. never directly recover their costs, but they are supposed to add gravitas to the network so that, overall, it does better financially.)
And this:
P.S. Rather is working overtime on his new satellite- fed dinky cable show. Editors who have seen first drafts of story treatments say it is WAY over the top, sort of a "Howard Beale on LSD reading Rolling Stone straight to camera, with a Texas accent" concept.
hahahahahahahaha
<< Hey Katie! Do you still hate black people? >>
Don't be so picky.
Like all sufferers of the Liberal Psychosis, Perky doesn't discriminate: Beginning with herself, she hates everyone.
That Rather cable show thingie sounds like it deserves its own blogmentary with running live threads. Sounds like it would be a real hoot to blog it!
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