Posted on 08/31/2006 8:06:33 PM PDT by Coleus
Following Coca-Cola as best advertisers from October 2005 to May 2006 were the Campbell Soup Company, the Walt Disney Company, Ford Motor Company (on last years "worst" list), and Cingular Wireless. Joining General Motors at the top of the "worst" list this time around are, in order, Toyota Motor Corp., Volkswagen, DaimlerChrysler, and Target Corp. (See both lists in their entirety) According to PTC spokeswoman Melissa Caldwell, a weighted rating formula was used to compile the list. "Because there are so many more 'red-lighted' shows on TV than 'green-lighted' shows, we created a weighted point system," she explains. "So, for every ad that appeared on a green-lighted show, the company was awarded 5.8 points -- and for every ad that appeared on a red-lighted show, the company lost a point."
After scores were calculated, she says, those companies with the most points made the top-ten best list, and those companies with the fewest were placed on the top-ten worst. Caldwell shares that PTC has attempted to present its findings at corporate board meetings, but has not always been successful in doing so. "Many of the companies on our worst list this year are actually 4-and-0 [on that list four years running], so that makes it difficult to go to their shareholder meetings," she says. "And that's why some of these companies have been on our worst list for more than one year."
But for the companies that are based in the United States, PTC does make an effort to go to their shareholders meeting -- "and I think it has made a difference," notes Caldwell. Ford Motor Company, currently the target of a pro-family boycott http://www.boycottford.com because of its advertising in homosexual publications and support for same-sex "marriage," is the only American automaker on the "best" list. PTC says it applauds Ford for "significantly changing its advertising practices" since the last list was compiled.
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They are probably going to need a good ad campaign now that they have pleaded guilty to criminal conspiracy charges.
The closest categories I would fit these two lists of companies in are mommy companies (best) and daddy companies (worst).
Sister Mary Margaret doesn't like manly things so much.
America's Home Videos - pitiful excuse for bathroom humor in almost every show - AND - the obligatory "kick to the balls"
Real good kids show, right?
The frequency of commercials directly affects my family's willingness to purchase a product. Given that statement, if I never hear Sheryl Crow singing "every day is a winding road" about cars or see "Dr. Z" in an ad ever again, it will be too soon. They have gone far beyond making favorable imprints in our minds; in fact, they've incited disgust for the associated products. We watch TV on a "limited basis" and even so, these two commercials have worn themselves out several weeks ago.
Every time I see the beginning of the toenail medication commercial with that gross yellow talking thing, I change the channel as fast as I can. I can't even tell you what the product name is - only that it is the most disgusting commercial I have ever seen. Seems to me that advertising is supposed to prompt consumers to remember a product and to buy it....not to make them nauseous.
PTC Bump.
Ehh What's the harm in a baseball bat to the ball amongst friends?
I'm feeling a little better today about the Ford I bought before the boycott went into full swing.
Oh, there are so many flaws with that post. Take cars for instance. Ford is a mommy company but GM, Toyota, Chrysler, Volkswagen and Nissan are daddy companies? Hmm, I guess that Ford male bonding ad showing the father and son racing their new Mustang is aimed at women, and all those other car companies should move all their print advertising for minivans to Men's Health, Playboy and Field & Stream. I also guess I'm being a mommy when I pile my two boy scouts in my Ford SportTrac and go camping, and that those Chrysler ads with Dr. Z selling minivans to (literal) soccer moms are intended to show us guys how studly we can be if we buy one.
Claritin is chick medicine but Flonase is manly? Only chicks drink Coke now? Only chicks eat at Olive Garden? Men don't shop at Sears? Women don't get American Express Cards (man, they'd better get all those empowered businesswomen out of their "Open" ads) or shop at Circuit City? Only women use cell phones?
Perhaps you screwed this up because you haven't been watching much TV, in which case you are to be praised. But it appears the real problem is that you're so busy being disgusted at social conservatives that you can't even discuss the subject rationally.
Well, I'll respond to your socon vitriol by agreeing that because of limited viewing of network TV combined with my draconian obliteration of commercials via TIVO, I'm not the best judge of commercials. As I said in my post, trying to rationalize the selections was hard to do. It seems to me that 'bad' commercials are generally the ones you'll see during football games, the others generally on Lifetime and less masculine venues.
Your mileage may vary.
Your comment on bad ads being the ones often seen during football games seems right to me. It's hard to remember...it's been so long since I watched football, sweet, sweet football...when you're a Packer fan, every summer is a long, dry summer. But I digress. Just remember the PTC is rating the shows, not the ads; if they were rating the ads at least half of the bad ten list would be beer companies, and the rest of the list would be whoever makes Cialis, Viagra and that other drug in the same class (Levitra?) plus the folks who make the Enzyte ads about enhancing the size of your schmecke. I looked at the PTC's ratings page and they don't rate sports, probably because they're live events.
Despite the occasional smutty ad (and the Cialis ads that make me cringe--"If those old people do it in that bathtub they'll break a hip!") my kids watch the Packers with me every week.
As a Cowboys fan, I've enjoyed the preseason so far. I wish the Packers well.
The toenail fungus commercial, IMO, is the worst ever made. The most skipped I bet is Bowflex, because once you've seen it, you really don't need it every fifteen minutes on every channel for the rest of your life.
Thank you, and I wish the Cowboys well.
The toenail fungus commercial, IMO, is the worst ever made.
Oh Lord yes. Again we find common ground. :-)
Criminal charges for those gawdawful "I'm Gellin'" Dr Scholl commercials I assume?
If the NFL channel doesn't stop running that dang singing Snickers commercial I am going to stop watching. I hate that commercial more than I love football (and I live for NFL football).
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