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Coupons rattle Starbucks' nerves
The Oregonian ^ | 8-30-2006 | LAURA GUNDERSON

Posted on 08/30/2006 1:06:54 PM PDT by Cagey

On the house - Freebies intended for a few are snatched and spread via e-mail and even end up on auction sites

Starbucks Coffee Co., the Seattle-based java giant that prides itself on do-gooding, found this week that it can be a pain to do good unintentionally.

Free coffee, it seems, comes at a price.

The trouble, which has intensified like a caffeine headache, began with what was intended to be a batch of coupons for a few folks in Atlanta. But someone somewhere downloaded the file on the sly and it began popping up on auction sites and in e-mail boxes coast to coast.

Starbucks Coffee Co., the Seattle-based java giant that prides itself on do-gooding, found this week that it can be a pain to do good unintentionally.

Free coffee, it seems, comes at a price.

The trouble, which has intensified like a caffeine headache, began with what was intended to be a batch of coupons for a few folks in Atlanta. But someone somewhere downloaded the file on the sly and it began popping up on auction sites and in e-mail boxes coast to coast.

"Try your coffee iced," the coupon encourages, offering a free grande beverage between noon and 9 p.m. through Sept. 30. The small print directs holders to print the e-mail and present it to baristas.

So far, most Starbucks locations appear to be honoring the offer, which can be used for anything from a $2.05 iced Americano to a $3.70 banana coconut Frappuccino. An informal survey of Portland-area stores Tuesday found that the coupons are circulating here and that locals are enjoying a free drink on the man.

The company warns that some stores haven't heard the deal is legit, asking coupon-holders to be patient if baristas are unaware. They also ask customers to "use discretion," using only one of the coupons.

"We want you to go ahead and have a coffee on us," one operator said Tuesday, "we just don't want it to get out of hand."

But it's probably a little late for that.

Something for nothing doesn't last long on the Internet.

By Tuesday afternoon, one eBay auctioneer had started the bidding at 99 cents for a 20-pack of the coupons, plus $1.50 shipping.

Another born salesman offered the "free" coupon for $5 with no shipping charge.


TOPICS: Business/Economy
KEYWORDS: coffee; starbucks; whoflippincares
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UPDATE:

Starbucks says free iced coffee coupons no longer accepted Starbucks has issued a statement regarding the free-drink coupons that have been widely distributed via e-mail. It says: "An e-mail offering a free Starbucks iced coffee was distributed to a limited group of Starbucks partners (employees) in the Southeast United States on Wednesday, August 23, 2006, with instructions to forward to their group of friends and family. Unfortunately, it has been redistributed beyond the original intent and modified beyond Starbucks control. Effective immediately, this offer will no longer be valid at any Starbucks locations." (This was also posted by the cash register at the Sherman Ave. Starbucks in Evanston -- and, presumably, at other Starbucks stores.)

1 posted on 08/30/2006 1:06:54 PM PDT by Cagey
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To: Cagey
If you are a company that distributes coupons like this though email, you need to have a serial number on each one and make it clear that they can't be reused.

I've heard that the reason Subway got rid of their Subway Club card (buy a bunch of subs, get one free) is that people were counterfeiting the stamps and selling them on the internet.

2 posted on 08/30/2006 1:11:15 PM PDT by KarlInOhio (UN Security Council resolution 1701: I believe it is ceasefire for our time.)
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To: Cagey
to a $3.70 banana coconut Frappuccino

That sounds like the nastiest concoction ever.

"Yeah, our coffee is bitter and burny, so let's add . . . oh, I don't know . . . bananas. But that's not complex enough. Let's toss in some coconut."
3 posted on 08/30/2006 1:12:35 PM PDT by Xenalyte (No movie shall triumph over "Snakes on a Plane.")
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To: KarlInOhio
"Try your coffee iced," the coupon encourages

No thanks, I like my coffee hot and black.

4 posted on 08/30/2006 1:13:01 PM PDT by aomagrat (Just when you think you have it made in the shade, the tree falls on you.)
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To: Cagey

Kinda like FEMA cards?.......


5 posted on 08/30/2006 1:13:21 PM PDT by Red Badger (Is Castro dead yet?........)
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To: Cagey
...can be used for anything from a $2.05 iced Americano to a $3.70 banana coconut Frappuccino...

I've never been to a Starbucks. Do these "coffee" drinks come with little umbrellas too?

6 posted on 08/30/2006 1:13:32 PM PDT by kidd
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To: Cagey
waiting for the 'I wouldn't drink it even if it were free' comments.
7 posted on 08/30/2006 1:14:01 PM PDT by steveo (ADVERTISEMENT)
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To: Cagey
...Starbucks Coffee Co., the Seattle-based java giant that prides itself on do-gooding...

I guess their store in Manhatten was "do gooding" on 9/11 when they wouldn't let anyone have water unless they paid for it.

I haven't bought a Starbucks since. Screw'em all!

8 posted on 08/30/2006 1:15:01 PM PDT by Slump Tester ( What if I'm pregnant Teddy? Errr-ahh Calm down Mary Jo, we'll cross that bridge when we come to it)
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To: kidd
Do these "coffee" drinks come with little umbrellas too?

No but often served by a pierced creature.

9 posted on 08/30/2006 1:15:38 PM PDT by ncountylee (Dead terrorists smell like victory)
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To: Cagey
Ishmael: Ehhhh, you can't fool us; it's the easiest thing in the world for a man to look as if he's got a great secret in him.
Elijah: I have, lad, I have. At sea one day, you'll smell land where there'll be no land, and on that day Ahab will go to his grave, but he'll rise again within the hour. He will rise and beckon. Then all - all save one shall follow. (Slinking away with a smile on his face) Mornin', lads... mornin'. May the heavens bless you.
10 posted on 08/30/2006 1:16:57 PM PDT by Zuben Elgenubi
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To: Cagey

I don't like Starbucks anything. It's overpriced and too strong and tastes like garbage.


11 posted on 08/30/2006 1:19:10 PM PDT by lilylangtree
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To: Xenalyte

It was actually surprisingly refreshing, and I'm not normally big on iced coffee drinks.

Of course, a perk (pun!) of my job is free Starbucks, so that may have something to do with my verdict on the tropical frap thing.


12 posted on 08/30/2006 1:21:18 PM PDT by JennysCool (Roll out the Canarble Wagon!)
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To: Xenalyte

not to mention a grande banana coconut frapuccino is like 500 calories! 2 hours in the gym, anyone?


13 posted on 08/30/2006 1:21:27 PM PDT by California74
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To: Xenalyte

LOL!


14 posted on 08/30/2006 1:22:26 PM PDT by Cagey
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To: kidd
Well, if you pop the lid off, the straw sorta holds it up - lol.
15 posted on 08/30/2006 1:24:25 PM PDT by JasonC
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To: kidd
Do these "coffee" drinks come with little umbrellas too?

Nope. At the Starbucks near me, coffee comes with a sneer from a pierced, tatooed barista who insists that you use the word "Grande" (GRAHN-day) when you really mean "medium". I've declined to comply, as only Thurston Howell can do justice to the word GRAHN-day.

16 posted on 08/30/2006 1:24:25 PM PDT by Ol' Sox
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To: Cagey

I knew I should have used the coupon yesterday. Even though I prefer my coffee hot and black, free is free.


17 posted on 08/30/2006 1:29:11 PM PDT by NeoCaveman (http://blackwellvstrickland.blogspot.com "Go Blackwell, defeat Taxin Ted ")
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To: aomagrat
No thanks, I like my coffee hot and black.

Iced coffee can be quite good -- just not Starbuck's.

18 posted on 08/30/2006 1:32:02 PM PDT by antiRepublicrat
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To: Ol' Sox

the ONLY time I have purchased from Starbux was while visiting my son in Seattle last July. I was catching a bus for downtown and stopped in a grocery store for a cup of black coffee. All they had was a Starbux rather than "Seattle's Best Coffee" (which is mucho grande!).

When I told the yahoo at the counter that I wanted a small black coffee, she starred at me as if I was speaking French. A colleague - wiser and older - checked the decoder ring and told her the Starbux equivalent.

I thought I was not going to get my coffee (which tasted pretty foul) because I speak English.


19 posted on 08/30/2006 1:39:48 PM PDT by Manfred the Wonder Dawg (Test ALL things, hold to that which is True.)
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To: Cagey

I am not even interesed in a FREE frappachoogle at Starbucks and I am a confirmed coffee addict. I don't do Starbucks.


20 posted on 08/30/2006 1:41:55 PM PDT by ThanhPhero (di hanh huong den La Vang)
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