That should come as a surprise to no one that understands marketing.
And they'll throw in a FREE exploding battery!
I build my own computers. I am my own tech support. I get the best support whenever I need it.
Apple who? Dell who?
Course, they've made a fortune off me since then, but this was shortly after I spent weeks arguing with Microsoft because one of their download patches locked up my system, and they wouldn't even discuss it with me because I had an OEM version of Windows, so the treatment by Apple put me in shock.