The phrase "lamestream media" has been around on the net at least as far back as 1999:
(http://64.233.187.104/search?q=cache:4STAu0fL1NQJ:https://listserv.icsalabs.com/pipermail/firewall-wizards/1999-July/006023.html+lamestream+media+1999&hl=en&gl=us&ct=clnk&cd=2)
Maybe goes back further than that. Hmm, let's see, delusions of grandeur, taking credit for stuff you didn't do....Billybob, yer a natural for public office!