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Many, if not most, consumer trucker buyers (not you of course) never haul anything heavier than a cooler of beer - stand on any major intersection, even in Texas, and count the trucks going thru; what percentage of them are loaded to the hilt for "truck work" or torquing to the max pulling trailers? VS. how many of them are just carrying one guy and an empty bed?

Toyota and Honda are viable competitive choices for people just looking for a "lifestyle" truck, and that's a good chunk of the truck buying consumers.

Toyota and Honda are viable competitive choices for people just looking for a "lifestyle" truck, and that's a good chunk of the truck buying consumers.

Precisely my point! Toyota and Honda are toy trucks for the people to go to the beach and have a tail gate party and/or haul lawn mowers, weed whackers, maybe surf boards.Oh, did I mention the great gas mileage savings?

"Many, if not most, consumer trucker buyers (not you of course) never haul anything heavier than a cooler of beer - stand on any major intersection, even in Texas, and count the trucks going thru; what percentage of them are loaded to the hilt for "truck work" or torquing to the max pulling trailers? VS. how many of them are just carrying one guy and an empty bed?

Toyota and Honda are viable competitive choices for people just looking for a "lifestyle" truck, and that's a good chunk of the truck buying consumers"

Exactly. Right now I have a 2003 F-150 Supercrew and I don't use it for a work truck or to haul a trailer or the such. The only time I use the bed is for stuff for the house and yard that I'll pick up at Home Depot or some place like that or for the occasional trip to the dump to get rid junk. occasionally I'll have to haul boxes from my office to storage, but any of the other "truck" I'm looking at to replace my Supercrew will do all of the jobs I need done.

I got the Supercrew for the four door cab for easy accessibility for the kids, etc. My wife can't even stand being a passenger it it because it has a rough ride. Contrast that with the Avalanche, Toyota Tundra and Honda Ridgeline which have a smoother drive.