Posted on 07/27/2006 2:14:50 PM PDT by freemarket_kenshepherd
What’s next, a “Dateline NBC” sting operation to snag Toucan Sam?
Basing her story on a July 19 study by the liberal Kaiser Family Foundation, ABC’s Lisa Stark offered the audience of the July 26 “World News Tonight” a look at the “Wild West” world of food marketing on the Internet geared to kids, complete with flashy games on company Web sites.
Yet Stark’s expert is no dispassionate medical professional. The Yale doctor signed a petition circulated by the left-wing Center for a Commercial Free Childhood that attacked “purveyors of junk food” for using “public schools as a platform for their marketing campaigns” to “corral a captive audience of impressionable children.”
The Kaiser report found that “more than eight out of ten (85%) of the top food brands that target children through TV advertising also use branded websites to market to children online.”
But rather than presenting the development as a safer Internet pastime for children then chatting with complete strangers or looking up pornographic Web sites, Stark suggested the advertising development is a danger to children that needs to be regulated.
“On television, there are regulations on marketing to kids, a limit on the amount of ad time on a children’s show for example, but online, it’s wide open,” complained Stark, who went on to conclude her story lamenting the trend was “only likely to get worse.”
To bolster her complaint, Stark trotted out Yale School of Health’s Dr. David Katz to gripe that cereal Web sites are “the Wild West of food advertising for children” with “no rules out there” to control content.
(Excerpt) Read more at businessandmedia.org ...
Please, Govt daddy, save us from out lack of parenting!!!!
Curious, not a single mention about a specific instance of inappropriate marketing.
You said what I was thinking.
And we all know how advertising Ovaltine during the Lone Ranger Radio Hour destroyed our grandparents.
Cheerios is as good as lab food for rats, Consumer Reports did a real study in 1987 that proved it.
The rats did poorly on every other cereal and all the granolas.
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