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MSNBC Replaces 'Rita Cosby'
TV Week ^ | 6/29/06 | Michele Greppi

Posted on 06/29/2006 7:45:44 PM PDT by LdSentinal

Rita Cosby is losing her year-old MSNBC show and will get her own specials unit for the cable channel effective July 10.

The shuffle, which MSNBC announced Thursday, is the first big move of Dan Abrams' three-week tenure as MSNBC's general manager.

"Rita Cosby: Live and Direct," which has been telecast at 10 p.m. (ET) weeknights and repeated at 1 a.m. (ET) since late spring, will be replaced by taped documentary programming, under the familiar label of "MSNBC Investigates." Ms. Cosby will serve as the primary anchor of "Investigates," which has been led by various rotating anchors over years. "Investigates" also will run at 11 p.m.

Joe Scarborough's "Scarborough Country" will remain at 9 p.m. weeknights.

"The Situation With Tucker Carlson" will move into the 4 p.m. and 6 p.m. timeslots that have been the home of "The Abrams Report," the legal-issues and crime show that Mr. Abrams hosted prior to his promotion.

Ms. Cosby left Fox News Channel last year to host her weeknight show. In June, "Rita Cosby" averaged 233,000 viewers, 93,000 of them in the core news demo of 25 to 54, according to data from Nielsen Media Research. That's down from her first month on the air, August 2005, when she averaged 398,000 viewers, 146,000 of them in the demo.

In addition to being down since last year, "Rita Cosby" has been losing lead-in from "Scarborough Country," which averaged 319,000 viewers, 109,000 of them in the demo, in June


TOPICS: Business/Economy; Culture/Society; News/Current Events
KEYWORDS: bias; cosby; crap; fired; huskyvoice; kaplan; liberal; metermaid; msnbc; nielsen; ratings; ritacosby; ritassecretsource; trashtv; tucker
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To: LdSentinal
The box of rocks is gone.

Olberman must have photos of Abrams with his cocker spaniel.

21 posted on 06/29/2006 8:01:26 PM PDT by DCPatriot ("It aint what you don't know that kills you. It's what you know that aint so" Theodore Sturgeon)
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To: digger48; All

But... but... what on earth will Rita's ever so special "sources" do now?


22 posted on 06/29/2006 8:03:11 PM PDT by jacquej
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To: arichtaxpayer
You should keep these handy. :O)


23 posted on 06/29/2006 8:03:38 PM PDT by jdm
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To: LdSentinal

Goodnight Rita:

Never watched you; never could stomach your swarmy, puke voice:

Goodby, good luck!


24 posted on 06/29/2006 8:04:34 PM PDT by aShepard (Maybe the UN should donate UNICEF proceeds to the Gates Foundation, and fold!)
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To: arichtaxpayer
I always have a sore throat after watching Rita Cosby.

No comment...

25 posted on 06/29/2006 8:05:45 PM PDT by meyer (A vote for amnesty is a vote against America.)
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To: LdSentinal
I chuckle every time I see Rita. Why? Because of how she blew reporting the SCOTUS decision regarding Gore v Bush in 2000. Poor thing was breathless, thinking that Algore had won. (She probably wet her pants when she found out how wrong her reporting was)

5.56mm

26 posted on 06/29/2006 8:07:37 PM PDT by M Kehoe
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To: The South Texan
The people running NBC couldn't find their rear end with both hands and two mirrors.

It is not hard to figure at all. It was around 1990, my eldest daughter and I were trying to figure out what to do with our Am Station. We did not have Rush. So what could we do?

My Daughter thought it might be worth while to find out how big a potential audience would be for a left leaning poltical talk show. She went to the board of elections and got the voter registration lists. She got the same lists used in exit polls. They were bellwether precincts.

We called Democrats, Republicans and independents to see how interested they were in news talk. If they were interested in news talk what kind of news did they prefer to hear about.

The results were amazing. A lot fewer Democrats were interested in news talk than were Republicans. Not many independents were interested in news talk either. And Dmocrats and independents who were interested in news talk wanted to hear about rapes, murders, robberies, and sensational stories. If it bleeds it leads and Democrats will watch it.

On the other hand most Republicans wanted issues like taxes, foreign policy, legislation before congress and what the economy as doing discussed and commented on.

MSNBC is foolish. They are puting a very pronounced Democrat slant on issue coverage that mostly attracts Republicans.

Yes there are a few Demorats who are into political issues.... About 250 thousand of them for every 2.5 million Republicans. THat is why Fox News Channel is beating the crap out of them.

Correting MSNBC would be pretty simple. First do enough research (polling) to find out who and of what political persuasion the potential audience belongs too. Then find out what they want to watch with what slant and give it to them.

How do you select hosts? The same way Hollywood found stars. You audition good looking hosts and have them do demo shows before their potential audiences.

Sort of like a hollywood screen test. When you find good looking people whose views and performance match the potential audiences desires .. put them on the air.

You could have a bigger audience than FOX and CNN together in six months.

27 posted on 06/29/2006 8:09:16 PM PDT by Common Tator
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To: M Kehoe
I understant that Roger Ailes said he could draw a larger audience with a dead racoon than he could with Rita Crosby.

That really surprised me. I thought Rita Crosby was a dead raccoon.

28 posted on 06/29/2006 8:10:59 PM PDT by Common Tator
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To: Recovering_Democrat

No. Abrams has announced that MSNBC is pleased with an alleged recent ratings bounce that Olberman has had and that both Olberman and Mathews's shows are going to be MSNBC's leaders.


29 posted on 06/29/2006 8:11:26 PM PDT by Paddlefish ("Why should I have to WORK for everything?! It's like saying I don't deserve it!")
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To: TravisBickle

LOL!


30 posted on 06/29/2006 8:12:08 PM PDT by BlueAngel
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To: LdSentinal

Can anyone tell me what has happened to Imus. Hardball is running in his slot at 5 AM followed by scarbrough then tucker. These all three of them are running at least 3 to 4 times a day now. What is going on. Is Imus on vacation are are these clowns getting ready for the upcoming elections.. ?????help?????


31 posted on 06/29/2006 8:14:21 PM PDT by peekaboo
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To: Common Tator
I thought Rita Crosby was a dead raccoon.

LOL! The first time I heard Rita Crosby's voice, I thought she was doing a Humphrey Bogart imitation.

5.56mm

32 posted on 06/29/2006 8:14:23 PM PDT by M Kehoe
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To: The South Texan

Rita made a mistake.

Paula Zahn made a huge mistake, but I wasn't sorry to see her go. (She followed H&C, for Pete's sake. Her move was as dumb as Pitino to the Celtics.)

What happened to Linda Vester?


33 posted on 06/29/2006 8:15:01 PM PDT by xzins (Retired Army Chaplain and Proud of It. Supporting our Troops Means Praying for them to Win!)
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To: tobyhill
Chrissy *coke up his nose* Matthews, is my name for that idiot [since I heard the audio of him stoned on coke with one of his close friends...I think they call that recreational drugging]!!!
34 posted on 06/29/2006 8:16:57 PM PDT by shield (A wise man's heart is at his RIGHT hand; but a fool's heart at his LEFT. Ecc. 10:2)
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To: peekaboo

Imus is off this week so they are runing the nighttime programing in hopes of getting some of the morning audience to watch at night.

I think they just hurt Imus' ratings. Imus will likely have a lot fewer viewers when he comes back and none of the morning audience will watch at night. They just lost it.


35 posted on 06/29/2006 8:17:57 PM PDT by Common Tator
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To: arichtaxpayer
My ears hurt after listening to her.

Then again, Hillary Clinton has the same effect.

36 posted on 06/29/2006 8:18:42 PM PDT by Calvin Locke
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To: xzins

Linda Vester is awesome! I read somewhere that she was on an extended maternity leave for a year. Seems like she's been gone longer than that huh? Maybe she decided motherhood needed her full attention.


37 posted on 06/29/2006 8:20:59 PM PDT by mom4kittys
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To: shield
I've noticed when he starts talking about Rove his eyes get all weirded out.
38 posted on 06/29/2006 8:22:32 PM PDT by tobyhill (The War on Terrorism is not for the weak.)
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To: xzins

http://groups.google.com/group/LindaVester


39 posted on 06/29/2006 8:22:41 PM PDT by mom4kittys
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To: H. Paul Pressler IV

Tucker ain't too bad.


40 posted on 06/29/2006 8:22:45 PM PDT by dennisw (Confucius say man who go through turnstile sideways going to Bangkok.)
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