Maybe, just maybe JaJ, so people know who NOT to do business with. Choosing not to do business with a company has nothign to do with illegal activity, we all choose who to do business with on a daily basis based on our own preferences.
I have no problem with that. However I wouldn't encourage or refer folks to a company that is making a profit by enticing others to break the law. I cannot understand why smokers would want to see fellow smokers put at risk, unless they were fully advised about the consequences. Further, if you put the businesses that are ethical out of business that leaves you doing business with only the unethical ones.
And customer service. The way they treat the customer means everything to me. If their customer service stinks (i.e. turning in customer lists), then I will kick them to the curb.