Posted on 05/29/2006 9:57:04 AM PDT by wagglebee
VANCOUVER, May 29, 2006 (LifeSiteNews.com) - The Canadian Movie Theater chain Cineplex Odeon abruptly cancelled a planned in-theater advertising campaign by Campus Crusade for Christ May 17. Valued at more than $60,000, the ads were part of the organization's program encouraging the public to view The Da Vinci Code movie and explore religious issues raised by the film.
"We're very disappointed the movie chain cancelled our ads without any discussion or verification regarding our plans," said Campus Crusade Marketing Director Braden Douglas.
The Langley, BC-based organization had produced a 10-sec movie screen teaser ad encouraging the public to visit a special website - http://www.DiscussDaVinci.com - to explore and discuss religious beliefs and questions raised by the film. The ads were scheduled to run in theaters in Vancouver, Calgary, Edmonton, Winnipeg and Toronto.
"Aside from the obvious concern for free speech, our campaign is a thoughtful and positive one with messaging that the public will find interesting," Douglas said. "Judging by the public's response so far, people are eager to explore their religious faith, which we believe is a positive step."
Douglas said Campus Crusade has seen a dramatic rise in visits to its websites and sold more than 30,000 booklets on the topic through its bookstore and website. In addition, he said churches across Canada have been requesting and have been shipped thousands of books, discussion guides and posters on The Da Vinci Code.
He added that volunteers from the organization are still looking forward to handing out web cards at theaters and in public venues to try and further their information campaign.
To express concerns to Cineplex Odeon:
1-800-333-0061 (Option 8)
Cineplex Entertainment LP
Guest Services
1303 Yonge Street
Toronto, Ontario M4T 2Y9
https://www.cineplex.com/feedbackzone/fbzall.asp?nav=c&n...
See the banned ad here:
http://davinci.thelife.com/2006/05/17/bannedtheatread/
Ping
We are paying far too much attention to the Da Vinci Code. Just declare it a one star movie and move on.
I saw this movie yesterday with a friend who is also a very conservative Christian. We both had read the book and thought it an interesting mystery, but the movie was pretty boring. None of the characters brings any excitement to his/her role, and the premise, when you see it portrayed by these very dull characters, is so farfetched it's laughable. They could have made the movie a bit more creditable if they'd mentioned "faith" anywhere in it,but without that, it's just a sterile debate between Jesus as merely mortal and Jesus as God made man, and I've already decided which I believe.
...aren't these the same people who refused to run the Mohammed cartoons because of "...the responsibilities of Free Speech."?
This movie was so dull I almost fell asleep. Had to laugh, I noticed the soundtrack every time it was supposed to be suspenseful and the action on the screen was more of the same dullness.
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