Free Republic
Browse · Search
News/Activism
Topics · Post Article

Skip to comments.

Cool Honda commerical
http://www.albinoblacksheep.com/flash/honda.php ^ | 04/20/06 | email

Posted on 04/20/2006 7:19:58 PM PDT by BOBWADE

CAR - Just Unbelievable!

And you thought those people that set up roomfulls of dominos to knock over were amazing. There are no computer graphics or digital tricks in the film. Everything you see really happened in real time exactly as you see it.

The film took 606 takes. On the first 605 takes something, usually very minor, didn't work. They would then have to set the whole thing up again. The crew spent weeks shooting night and day.

By the time it was over, they were ready to change professions. The film cost six million dollars and took three months to complete including full engineering of the sequence. In addition, it's two minutes long so every time

Honda airs the film on British television, they're shelling out enough dough to keep any oneof us in clover for a lifetime. However, it is fast becoming the most downloaded advertisement in Internet history. Honda executives figure the ad will soon pay for itself simply in "free viewings" (Honda isn't paying a dime to have you watch this commercial!).

When the ad was pitched to senior executives, they signed off on it immediately without any hesitation - including the costs. There are six and only six hand-made Honda Accords in the world.

To the horror of Honda engineers the filmmakers disassembled two of them to make the film. Everything you see in the film (aside from the walls, floor, ramp, and complete Honda Accord) are parts from those two cars.

The voiceover is Garrison Keillor. When the ad was shown to Honda executives, they liked it and commented on how amazing computer graphics have gotten. They fell off their chairs when they found out it was for real.

Oh, and about those funky windshield wipers. On the new Accords, the windshield wipers have water sensors and are designed to start doing their thing automatically as soon as they become wet. Lexus has had it for years. It looks a bit weird in the commercial.

Click here: http://www.albinoblacksheep.com/flash/honda.php


TOPICS: Political Humor/Cartoons
KEYWORDS: ads; automakers; commercial; funny; honda
Navigation: use the links below to view more comments.
first previous 1-2021-4041 last
To: Panerai
Yeah, it's pretty amazing what one can do with computer special effects today.

No special effects. They used weights in the tires to get them to roll uphill. It's not magic.

41 posted on 04/20/2006 11:41:11 PM PDT by TChris ("Wake up, America. This is serious." - Ben Stein)
[ Post Reply | Private Reply | To 7 | View Replies]


Navigation: use the links below to view more comments.
first previous 1-2021-4041 last

Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.

Free Republic
Browse · Search
News/Activism
Topics · Post Article

FreeRepublic, LLC, PO BOX 9771, FRESNO, CA 93794
FreeRepublic.com is powered by software copyright 2000-2008 John Robinson