Posted on 04/20/2006 7:19:58 PM PDT by BOBWADE
CAR - Just Unbelievable!
And you thought those people that set up roomfulls of dominos to knock over were amazing. There are no computer graphics or digital tricks in the film. Everything you see really happened in real time exactly as you see it.
The film took 606 takes. On the first 605 takes something, usually very minor, didn't work. They would then have to set the whole thing up again. The crew spent weeks shooting night and day.
By the time it was over, they were ready to change professions. The film cost six million dollars and took three months to complete including full engineering of the sequence. In addition, it's two minutes long so every time
Honda airs the film on British television, they're shelling out enough dough to keep any oneof us in clover for a lifetime. However, it is fast becoming the most downloaded advertisement in Internet history. Honda executives figure the ad will soon pay for itself simply in "free viewings" (Honda isn't paying a dime to have you watch this commercial!).
When the ad was pitched to senior executives, they signed off on it immediately without any hesitation - including the costs. There are six and only six hand-made Honda Accords in the world.
To the horror of Honda engineers the filmmakers disassembled two of them to make the film. Everything you see in the film (aside from the walls, floor, ramp, and complete Honda Accord) are parts from those two cars.
The voiceover is Garrison Keillor. When the ad was shown to Honda executives, they liked it and commented on how amazing computer graphics have gotten. They fell off their chairs when they found out it was for real.
Oh, and about those funky windshield wipers. On the new Accords, the windshield wipers have water sensors and are designed to start doing their thing automatically as soon as they become wet. Lexus has had it for years. It looks a bit weird in the commercial.
Click here: http://www.albinoblacksheep.com/flash/honda.php
Possibly, if they were weighted off center.
NCLB and every student above average...
So's the Eveready Bunny.
Have you ever been to Japan, it's not just fish they are forced to eat, but the real scraps of the sea, sea urchin, eel, and their beef is such poor quality that it is almost half fat and they have to feed their cows beer... those poor people.. ::sarcasm off::
Does the Energizer Company know about Eveready's Bunny??
Shoot, next you'll be telling me that Allstate fired the gecko.
AMEN
Amazing. Thanks.
WOW!
Posted on FR April 30, 2003 - http://www.freerepublic.com/focus/f-news/903195/posts
Published in the the Telegraph on April 13, 2003 - http://www.telegraph.co.uk/news/main.jhtml?xml=/news/2003/04/13/nhonda13.xml&sSheet=/news/2003/04/13/ixhome.html
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At one point three tyres, amazingly, roll uphill. They do so because inside they have been weighted with bolts and screws which have been positioned with fingertip care so that the slightest kiss of kinetic energy pushes them over, onward and, yes, upward. During the pre-shoot set-ups, film assistants had to tiptoe round the set so as not to disturb the feather-sensitive superstructure of the arranged metalwork. The slightest tremor of an ill-judged hand could have undone hours of work.
Cool beans.
I saw an exhibition at the Hirshorn in D.C. about five years ago that included half a dozen of these videos by a particular video artist. I forget who it was, but I'm sure the same guy produced this Honda commercial, or if he didn't, he was copying what he'd seen. Some of the videos were even much, much, more elaborate than the Honda commercial here, and went on for twenty minutes or so.
Here's what Snopes has to say about this.
By doing a google search I was able to determine that the ad is several years old - iMedia Connection listed it as its "creative" of the week May 13, 2003. It was created by Wieden+Kennedy Uk, cost $1 million, features 85 car parts, took 5 months of production and design work and took 605 tries. Link below.
http://www.imediaconnection.com/content/2110.asp
And for additional information including cites see:
http://www.snopes.com/autos/business/hondacog.asp
EXCELLANT
it's bunk...this ad has been around for at least a few years. Back when I first saw the ad, it was listed as having been done in real time - but only took one try..
CGI is an amazing thing. It can make folks think they have seen the real thing....
upon further investigation, I stand corrected (on my own).
Meaning...
the 600+ takes is a gross exaggeration; there was one CGI "seam" of two separate film takes at the one-minute mark; the entire campaign, including placement, was 6 million pounds; production actually took much *longer* than 3 months.
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