You are going to have to post that about 20 more times now!
Sigh. Maybe a tutorial on "UTC time and You" would be in order as well.
I've noticed this happening more and more; I subscribe to a number of automated e-mail alert systems, including USGS...so I got about 3 emails on this quake when it happened this afternoon.
This quake is the second most recent listed on the USGS worldwide site, so I think people just happen to go there, see it near the top, and assume it just happened.