Codpeace Foundation
During a weekly meeting of the St. John's Rotary Club, on January 25, 1979, prominent businessmen Miller Ayre and John McGrath announced the formation of the Codpeace Foundation, a satirical anti-seal organization aimed at mocking groups such as the Greenpeace Foundation.
Miller and McGrath launched a widespread publicity campaign to raise awareness for what they called "the voiceless one - the noble cod." They published a humorous newsletter with pictures of the "symbolic cod family," and distributed bumper stickers and label buttons promoting the group.
The duo also produced an underwater video showing seals savaging cod fish and established the Cods Hole Oceanographic Institute.
And, the Codpeace Foundation is still remembered for sponsoring outlandish events such as the Presidential seal, and the kiss-a-cod contest and public kiss-off.