All I can say is: HAHAHA!
"I have been waiting for this. As you may now, my city has one paper, and it is a Gannett one. We only take the Sunday paper because we want the ads. They called us and told us we would be getting the Thursday paper (grocery ads) free. I bet the grocery stores started pressing for lower ad rates becaue of the much lower weekday circulation."
"All I can say is: HAHAHA!"
Our son and DIL take zero newspapers. We would provide them with ads from Michaels, Old Navy and other stores where our DIL shops. Starting about 4 weeks ago, on Wednesday in their mail, they get ads from the two grocery stores where they shop, the local Michaels, Home Depot, Old Navy, a local scrapbook store and two restaurants where the whole family goes out for dinner or lunch a couple of times each month.
Last Wednesday, we baby sat and my wife brought in their mail. She saw all of the ads and scanned them. The ads were basically the ones our DIL asked us to keep for her.
It obvious that the local merchants/stores realize that our Son and DIL are not by themselves re no newspapers, and they have created special mailing lists for them and similiar customers. When our DIL returned to her home, we mentioned this to her. Later on her culdesac, everyone who didn't subscribe to the local fishwraps or the SF Gayronical, got the mailed ads. Two of her neighbors are cancelling their fishwrap subscriptions and will ask the local stores to include them in their weekly mailing of ads and coupons which they weren't on yet.
Our city paper is a Gannett rag also. One day I went to the gas station there was a young lady trying to give away some papers. I say trying because she wasn't able to give away even one in the time it took me to fill my tank and pay for it. She looked close to tears, but I said "No thanks, I don't have any fish to wrap" and walked past her. I also finally got them to stop leaving papers on my step by threatening to call the police about their littering.
The Philadelphia Inquirer just started giving Sunday-only subscribers the Saturday paper too.