I think the commercial says "overcome hemophelia" or some other blood disease, totally different stuff.
As for Subway this writer uis a whiney jerk. Basically he's declaring Subway not healthy because, horror of horrors, you can eat unheathily there. Gloss over the fact that it't the easiest fast food place to eat smart at and jump all over the availability of chips and soda.
That may have been the second scene shot, but the first was definitely a youngster pondering whether to 'get into the game' with the basketball and I read the word as 'homophobia'. Perhaps I'm mistaken. That's what caught my attention to the ad. Additionally, Bayer has been associated with gay advertising campaigns and listed on GLBF websites as a sponsor to contact whenever a media figure makes a comment construed as being 'anti-gay'.
The Subway association with healthy diet isn't bad, IMHO, although perhaps a bit grossly overpresented. For a long time, fast food marketing has recognized its major hurdle to overcome has been its association with heart disease and poor diet.
The Bayer TV ad was more shocking to me.
Bwahahaha! There's Cvengr's "Emily Litella" moment.