Well, don't be too mad at them...
They control the sandbox on their hardware... so from a support perspective its great....
Lord knows I wouldn't want to spend my time writing drivers for every cheap piece of hardware ever built and then take the reputation hit when the computer crashes because of crap drivers or crap hardware or both.
Anymore file formats are no longer an issue... so basically if there was a time for true OS competition, the time has never been better.